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2012 Top-Rated Nonprofit

Arizona Trail Association

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Nonprofit Overview

Causes: Environment, Parks & Playgrounds

Mission: The mission of the Arizona Trail Association is to coordinate the planning, development, management, and promotion of the Arizona Trail for the recreational and educational experiences of non-motorized trail users.

Results: The trail's completion in December 2011 combined with increased outreach efforts have resulted in a large increase in trail users for the 2012 season.

Programs: Significant improvements were made to the arizona national scenic trail, including tread work, new signs and gates, and increased participation from trail stewards and other volunteers. Seeds of stewardship expanded youth outreach program to include more schools and more communities in the arizona trail experience. Junior explorer handbook wrote content for the blm sponsored arizona trail junior explorer handbook to engage youth in understanding and appreciation of the arizona trail. 50,000 copies printed and distributed. Arizona trail courtyard display helped develop a three dimensional virtual trail experience for visitors at the national geographic visitor center grand canyon in tusayan. Arizona trail maps printed backside of grand canyon visitor maps, more than 250,000 of these are distributed annually, and an additional 100,000 were donated to the ata. A 90-second arizona trail promotional video being shown before each screening of the grand canyon imax film. Promo video also being shown on visitor center websites statewide. Contd on line 4b

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