Mission: To enrich the lives of the widest possible audience of visitors to the Museum by engaging, informing, and inspiring them through the activities of collecting, preserving, studying, exhibiting, and interpreting important works of visual art.
Results: In recent years, the AAM has experienced tremendous growth, both in its program offerings and in annual attendance numbers, which have increased over thirty percent in the past five years. This upward trend is continuing; exhibition preview parties now regularly draw close to 1,000 attendees. Our growth is a testament to the quality and success of the excellent exhibitions and comprehensive educational programming.
Target demographics: The Allentown Art Museum serves primarily the Lehigh Valley, a community of over 750,000 people and the third largest metropolitian area in Pennsylvania. In 2009, the museum served an audience of 100,000 visitors, with the majority of those served residing in Lehigh County. More than eighty percent of its 14,000 student visitors come from Lehigh and Northampton counties, with the largest single group being from within the Allentown School District.
In addition to its local reach, the AAM annually serves visitors from more than forty states and twenty foreign countries.
Allentown, PA may not be a place you'd consider to have a great arts scene, however, the small museum at the heart of the city, is top notch. The professional staff, the dedicated volunteers and the effective outreach work together to create an oasis for art in eastern Pennsylvania.
Our family loves the lively and engaging rotating exhibits and free weekend activities for children, sponsored by Crayola. A visit to the museum always leaves me feeling elevated in spirit.
The "perfect" Italian Rennaissance collection is magnificent. It is also fun to bring kids upstairs to the play area - always something new and exciting. I really enjoy how welcoming the staff is. Even the guards know about the collections and like to see every visitor have a great experience.