When I first heard about PCI Media I was intrigued and inspired by their mission but wondered if soap operas could really bring about social change. Several years ago, I was honored to become a board member, and have the opportunity to work closely with our outstanding staff. I have come to really understand the power of our work and see the impact we are making on the lives of millions throughout the world. Soap operas are only a part of a complex change process we use that enables people to change their lives. Not only are we changing the lives of the people who come in connect with our programs but also (and perhaps more importantly) we leave behind the skills for them to apply what they learn to solve new issues in their communities.
As a firm believer in the transformational power of mission-driven stories, I was innately drawn to Media Impact. The organization's model leverages creative media to impart stakeholders with the agency to change their lives and communities. It does this organically, at the grassroots level, tapping into local knowledge to ensure that the messages delivered cohere with the cultural and societal norms of the organization's target audiences.
The dedicated and nimble team implementing this model drive Media Impact to take on new projects and challenges, which they manage to deliver on, in spite of funding pressures.
Sean Southey and his team are incredibly dedicated to their cause. Its their dynamism and drive that helps make a difference. Media has the power to touch our hearts, shift opinions and change how we think. Change how we think, and a world of change is possible. By harnessing story tellers, musicians and media PCI helps make that possible.
The goal of PCI Media Impact is to help people, to make the necessary changes in their lives, and in their behavior, which in the end helps them to find sustainable livelihoods.
I think that we do an excellent job.
We are financially sound and all of our resources are efficiently and economically managed, with no frills. Our staff is dedicated and totally professional.
I think we do a hell of a good job!
I joined the Board of PCI Media Impact almost two years ago and I am honored to be able to provide support and advice through this role to such an innovative and effective organization. In working with entertainment media to address issues where engaging people's emotions and values are the key to changing negative behaviour, PCI Media Impact has found an approach that has worked where so many others have failed. It has been exciting to see how radio dramas and local campaigns are developed working with local partners who understand their particular cultures and to note how they strengthen their own talents and abilities as they work with the program. I have been inspired to see local people begin to identify with positive characters as they listen to radio dramas, call in to share their reactions, participate in campaigns and begin to follow the characters' example in their own daily lives and communities. A number of surveys and evaluations have shown that these Media Impact programs have had a significant positive impact in such areas as HIV/AIDS, gender, health, reproductive behaviour and family relations and are now being applied in tackling conservation and climate change issues.
PCI Media Impact is an incredible organization that uses the power of media and entertainment to help bring about social changes in 35 countries and growing! When I first learned about this organization it really appealed to me because I feel that entertainment-education is one of the most effective way to reach out to a community in a non-threatening fashion that is engaging and empowering. PCI Media Impact also not only educates for change but also helps by being part of the solution. I cannot say enough good things about this organization and I hope that they will continue to grow and continue to bring about positive change throughout communities worldwide.
I was a student in PCI's two-week intensive at UCLA's World Arts and Culture Department this past Spring. As an arts activist and a former film student I was astounded at the amount of new material that I got to interact with when it came to subjects I already knew fairly well. Sean, Alex, Mischa, and their collaborators set our class up for success and allowed us a space to think about what we could do for our community at UCLA.
Though their initiative I am currently working on programming for our incoming Freshman class. My efforts were inspired by the PCI workshop and continue on in that vein.
I was lucky enough to collaborate with PCI Media Impact's Executive Director Sean Southey and team on exploring digital strategy and program opportunities. The first thing that stood out to me was the expertise, professionalism and empathy of the team. Not only are they the very best at executing social change media programing, but they changing social behavior for the benefit of the community is at the core of everything they do. They care and it shows in their work. The second thing that stood out were their impact numbers and reach. Both top down and bottom up they have a true impact that can scale and sustain across communities.
I have been working with Media Impact on a joint project and I am extremely impressed by their ability to not only implement exceptionally impactful projects but to comprehensively measure that impact in ways that are highly relevant to the context of the regions in which they operate.
Regardless of the amount of funding, government support, or technical expertise available for a project the sustainability of every development effort is dependant upon the knowledge and attitudes of the host nationals. The dedicated and visionary professionals at Media Impact tirelessly work to address this inescapable issue.
“This organization (Media Impact) teaches communities worldwide for eternity; no one really knows where their work’s influence stops.” This reworked quote (Henry Adams) describes Media Impact perfectly.
I volunteered for Media Impact in 2010/2011 and observed first hand that they use their resources in the most effective way possible. Their team of leading media-for-change experts give their all, every day and every bit of their work is done systematically with long-term (multi-generational and beyond) change in mind.
Media Impact’s work creates a deep and long-lasting change in the heads & hearts of millions when they train and support community leaders and put essential media equipment into their hands. These leaders are thus enabled to spearhead behavioral change campaigns that inform and inspire. The programs also mobilize and enable long lasting community coalitions that push powerful movements around whatever issue they are tackling.
If you are interested in how an organization can alter the fates of entire societies throughout the world just look to Media Impact.