Mission: To celebrate and preserve living folk art traditions and create economic opportunities for and with folk artists worldwide.
Results: In 2014, the Market attracted 19,000 visitors and generated $3.02 million in sales in over two and a half days with 90% going home with the participants. 173 folk artists including representatives from artists’ cooperatives, represented 59 nations and earned an average of $19,440 from the weekend-long Market, close to ten times what many would typically earn in an entire year in their home countries. We determined that 25,690 cooperative members, 92% come from developing nations, were represented at the Market last year. Earnings from the Market help empower these cooperatives, impacting and sustaining the lives of an estimated 200,000 community members. The Market also provided improved business skill and entrepreneurial training and more market access for participating artists that helps lead them to self-sustainable livelihoods. The organization enlisted the services of 230 local vendors, has an estimated $12 million economic impact on the city of Santa Fe and the surrounding region.
Target demographics: International folk artists as participants, national and international visitors of all ages
Direct beneficiaries per year: 173 artists from 59 countries; 19,000 attendees; 230 vendors/ contractors
Geographic areas served: Africa, Asia, Central Asia, Europe, Latin America, Middle East
Programs: Mentor to Market: Artists’ Training Program for business skill-building
Educational outreach for children and youth
New market access for artists
International Folk Art Market | Online, online store and training program for folk artists
I volunteered for the first time with the Santa Fe International Folk Art Market in July, 2010, as part of their Artist Training Program.
The first thing I noticed was the commitment and level of dedication of their volunteers, some who have been working with the organization since the inaugural market in 2004.
Working with the staff, volunteers, and artists in the week prior to the Santa Fe International Folk Art Market opening, I quickly realized what an invaluable service the Market provides to the artists they work with. Not only does the Market provide artists, including women's cooperatives, from developing countries in Africa, Asia, Latin America, Central Asia, Eurasia, and the Middle East, an opportunity to sell their work and retain 90% of their sales, they also provide training to new artists at the Market in areas such as marketing, pricing, and display techniques.
The Santa Fe International Folk Art Market truly lives up to its vision and mission statement of "fostering economic and cultural sustainability for folk artists and folk art worldwide and creating intercultural exchange opportunities that unite the peoples of the world".