Mission: The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
Target demographics: The Red Cross, born of a desire to bring assistance without discrimination to the wounded on the battlefield, endeavors—in its international and national capacity—to prevent and alleviate human suffering wherever it may be found. Its purpose is to protect life and health and to ensure respect for the human being. It promotes mutual understanding, friendship, cooperation and lasting peace among all peoples.
Geographic areas served: The Red Cross is a worldwide institution in which all societies have equal status and share equal responsibilities and duties in helping each other.
Programs: Disaster Relief, Blood Services, Service to Armed Forces, Preparedness Education, Home Fire Campaign