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Causes: Chambers of Commerce & Business Leagues
Mission: To market and promote the "yadkin valley american viticultural area" of north carolina's wine making region; to build the brand of the "yadkin valley" as a wine region competitive with napa valley and sonoma valley; and to support and promote research and education in vineyard management and wine production, and to support and promote the knowledge and availability of viticulture and enology education in north carolina community colleges.
Programs: The association conducts the following programs:1. Provided public relations efforts and advertising program for yadkin valley vineyards and wineries. 2. Distributed yadkin vallley wine cards and brochures for the north carolina wine and grape council which promotes north carolina wine industry and all north carolina wineries. 3. Provided speakers for civic clubs and chamber of commerce throughout the state to promote the yadkin valley wine industry. 4. Gave support to members of the yadkin valley winegrowers association as well as others in the wine and vineyard business in north carolina by providing products for various non-profit organizations throughout the state to use as auction items or other fundraising efforts and providing wine tastings events in various off site locations in the yadkin valley area.