Winterfest is an outstanding organization in Pensacola, Florida that raises money throughout the year through event parking management in the downtown district to fund a two-months long holiday celebration that involves hundreds of professional and amateur actors and performers, holiday trolley rides, Santa visits, "reindeer games" and many other family-friendly activities. Winterfest launches each year with the Winterfest Elf Parade on Black Friday and it has been recognized by Southern Living, Expedia, Florida Travel + Life, Coastal Living, Trippin' and many others as one of America's top holiday events.