Mission: Promote tourism assets of the blue ridge area
Programs: Brta compiled, published and distributed an annual travel guide, printing 1,000,000 copies. These travel guides were distributed through virginia welcome centers, blue ridge regional visitor center, and local visitors centers, member's businesses, etc. Guide members do have the option to increase their listing for a fee. Members are provided with the option to purchase advertising with the option to purchase advertising space in the grta travel guide. The brta also maintains and enhances the organizaiton's website.