Truth Initiative Foundation

Programs: Marketing:the marketing expertise center produces campaigns and partnerships in support of truth initiative's mission to achieve a culture where all youth and young adults reject tobacco. Working in collaboration with a group of outside agencies, the department develops advertisements, branded content and integrations for tv, radio, digital, social, mobile, gaming and other emerging media vehicles, and plans, places and manages all related paid and donated media efforts. In addition, the marketing expertise center produces grassroots and special event initiatives, as well as collateral and other promotional items as complementary and integrated tactics. The organization has perhaps been most widely recognized for truth , its youth-focused public education and prevention campaign, which has helped reduce youth smoking rates across the country.

evaluation science and research:the evaluation science and research expertise center evaluates truth initiative's programs. These efforts help ensure that all of truth initiative's programs - from youth and young adult public education to research, policy and practice to engagement, activism and partnership - are implemented with the highest level of efficiency and efficacy possible to reduce tobacco-related disease and death. Using rigorous research methods, the team develops logic models, sampling plans, analytic outlines, and conducts data analyses. Findings are then used to develop peer-reviewed publications, as well as brief reports written for both specific audiences and the general public, in an effort to advance the science related to tobacco control and to facilitate performance improvements of program efforts. To ensure the highest level of credibility, research staff also substantiate any and all factual information for every truth initiative-related product.

communications:truth initiative seeks to increase awareness about the issue of tobacco use in america by educating the general public and key influencers about the addictiveness of nicotine, the toll of death and disease from tobacco use, and tobacco's social and economic consequences on our society. The award-winning communications expertise center manages and executes all internal and external communications including media relations, public relations, and stakeholder outreach. Also, the team provides strategic and tactical communications support for truth initiative programs, the ceo and president, the board of directors, and senior staff. Communications activities include maintaining relationships with members of the media; developing and issuing press releases and statements; conducting news briefings; managing social media channels and the organization's website; advising on crisis situations; speechwriting; publicizing truth initiative programs and activities by developing and disseminating materials that provide information about our programs (brochures, flyers, postcards) and the issues (fact sheets, reports); collaborating with partners in the non-profit, public health, and government sectors at the national, state and local levels; and building relationships with organizations and individuals through thought leadership panel discussions (i. E. Warner series and webinars), speaking opportunities, and sponsorships. Communications is also responsible for the execution of meetings, conferences, and events.