The Breast Cancer Research Fund's purpose is just that - Research and Awareness. It does not purport to help individual cancer patients but rather, sponsors a great deal of research so that cancer can be prevented and ultimately eradicated, and also aims to raise awareness.
When deciding on a cancer non-profit to donate to, our group chose BCRF since 91% of the money they take in supports research and awareness. After contacting them, we received pink ribbon pins and pink silicone bracelets free-of-charge in order to raise awareness and help raise more money for the fundraiser.
We have not been hounded by any of their representatives subsequently to donate.
Another consideration - we are a Catholic group and did not want to donate to a cancer non-profit that supports abortion as does Susan B. Komen. While SBK does provide patient support and is very well known for their work and their fundraisers, we searched for a cancer non-profit that did not support abortion and that would not spend a great deal of their donations on advertising and other non-cancer support aspects of their organization.
They sponsor research to find cure and prevention. They manage the donations incredibly well, are very transparent so you can see where your money is going and although they do huge events, they will also help you do smaller ones. All for one great cause.