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Causes: Business & Industry
Mission: To promote the interests of wineries in the temecula valley area of riverside county, california, and to represent the wineries of that area as a distinct segment of the california wine industry.
Programs: Promoted local wineries by distributing approximately 175,000 informational brochures to the general public via strategically located information racks. Responded to approximately 150,000 inquiries from the general public generated by advertising. Provided private media tours to promote local wineries. Over 3,000 people have attended events sponsored by tvwa during 2016. Supported a website generating over 2,000,000 page views.