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Causes: Chambers of Commerce & Business Leagues
Mission: The southern oregon winery association is dedicated to advancing the wine industry throughout the southern oregon region. The organization's footprint encompasses all of the southern oregon ava (american viticultural area), including the umpqua, rogue, illinois, and applegate valleys.
Programs: The association works with travel oregon (the oregon tourism commission) for the success of annual regional promotional tours to member wineries during which customers can enjoy winetastings, dinners, etc.
the association organizes or supports various trade events and promotions for the benefit of its members such as the medford trade tasting event & world of wine festival.
the association supports research on various marketing initiatives with the goal of better defining and promoting the southern oregon wine industry.