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Southern California Public Radio

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Nonprofit Overview

Causes: Arts & Culture, Radio

Mission: None

Programs: Scpr continues to make significant efforts to improve the ethnic diversity and language skills of our staff. Our reporters work daily in the ethnic communities of greater los angeles. Our talk shows increased their remote broadcasts from throughout southern california, broadcasting community voices to the entire region. Scpr continued to be southern california's premier public radio news operation, featuring the most npr news in the region and a local newsroom that won multiple awards this year, including the regional rtna golden mike award for the best news broadcast under 15 minutes, the regional rtdna edward r. Murrow award for investigative reporting, large market radio and an eppy award for best news website in the "less than one million unique visitors" category. Serving more than 800,000 listeners each week, scpr is supported in part by our 73,000 members who contributed more than $15 million in fy2017. Scpr hosted over 65 public service events in the crawford family forum and at venues throughout southern california. The crawford family forum is a welcoming, non-partisan, knowledge-building space where southern californians of all backgrounds can engage in the face-to-face exchange of knowledge and ideas that is becoming increasingly rare in the digital era. Having an opportunity to not just hear, but see others and have direct dialogue goes a long way toward helping build bridges among communities while strengthening, deepening and expanding our public service. During the fiscal year, we averaged over 680,000 unique visitors to the scpr. Org website, 450,000 mobile web visits, 920,000 to scpr's mobile apps and 1. 4 million digital page views. We increased scpr's social media audience (twitter, facebook, instagram, pinterest and you tube) to more than 250 thousand followers continued to expand non-traditional means of engaging new audiences. These efforts are characteristic of scpr's broader approach of reaching beyond the traditional public radio audience to better reflect southern california's evolving demographics.

Community Stories

1 Story from Volunteers, Donors & Supporters

Donor

Rating: 5

I have been listening for years to the NPR programming and started donating during fund drives. KPCC made a major commitment in 2006 to move off the Pasadena City College campus to a custom built facility with significant broadcast facility expansion. As this was being built, two major donors allowed for construction of a very professional work and administrative space and a flexible space to conduct free community educational events. Their local reporting has fast become my favorite part of membership. Once we took our first tour and learned of the amazing journalists Bill Davis is hiring we new that we had to increase our level of donation. 'No rant no slant' is their slogan and it is apt. We get the best and most unbiased reporting of events significant to our lives from KPCC - without them we would be lost. Because print journalism is reducing great staff, it is a field day for KPCC to gain well connected and highly experienced reporters, editors and executives and they are doing it in a big way. We are SOLD!

Review from Guidestar