Sierra Nevada Christian Music Association was founded to bring Christian Contemporary Music to youth of the area. The association eventually (via volunteers) erected and put a genuine radio station on air (Renegade Radio 101.3 FM). The first air date was July 4, 1997 and the station has continued through 2017 so far. As a "Christian" station it does not fit the stereotype, as it plays music in a Top 40 style with no preaching whatsoever. An analysis of the ratings and population density, it is estimated that there are about 15K listeners each week.