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Causes: Corporate Foundations, Philanthropy
Mission: Santa for a Day is a certified 501 (c) (3) Public Charity, and we answer letters to Santa from disadvantaged kids. Teaching youngsters the power of the pen… and then rewarding their efforts, by translating their wishes into reality, not only positively reinforces their nascent literacy skills, but it also helps them author a different, more positive narrative about life, one sparked by hope and the vision of a brighter future.
Results: Founded in 2018, we have expanded our program’s reach for the third consecutive year: • We added three new cities – Atlanta, Baltimore, and Philadelphia – to our existing operations in Chicago, Detroit and Milwaukee. • In all, we received – and processed – 5,637 “Letters to Santa,” some were funny, many were touching, and all were heart-felt. • This represents more than a 175% overall growth in only three years! • We have entered into productive working partnerships with ESPN, Google, Uber Freight, Amazon.com, AWS, and McKinney Advertising. • And the bottom line is that we delivered 9,872 Christmas gifts to some of urban America’s most underserved children. • 96% of all participants said they look forward to donating again for Christmas 2021!
Target demographics: We partner with the Housing Authorities to reach our most disadvantaged kids, ages 5-12
Direct beneficiaries per year: Over 5,600 kids in 6 of America's larger cities
Geographic areas served: Atlanta, Boston, Chicago, Detroit, Milwaukee and Philadelphia
Programs: We answer letters to Santa from disadvantaged kids. Teaching youngsters the power of the pen… and then rewarding their efforts, by translating their wishes into reality, not only positively reinforces their nascent literacy skills, but it also helps them author a different, more positive narrative about life, one sparked by hope and the vision of a brighter future.