This is such a phenomenal group of advocates and educators. The CEO is an award winning advocate and uses a non-traditional approach to get your attention. However, her knowledge and that of their volunteers is unparalleled! They are making an impact worldwide and their massive following confirms that. All grassroots. There are a few haters out there who cannot put together a fact filled response as to why they don't like this group. Fortunately, PFPB has the smarts to shut them all down and create a better community for all dogs!