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Perception International

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Nonprofit Overview

Causes: Anthropology & Sociology, Environment, Natural Resources Conservation & Protection

Mission: PERCEPTION INTERNATIONAL is dedicated to the concept that, just as biodiversity is necessary for the survival of the environment, different ways of perceiving reality are essential for the survival of the human species and other species as well. In keeping with this belief, we focus on educating the public through communication and media. In addition Perception has run projects on the ground that work with indigenous peoples, further environmental and wildlife conservation, and help adults and youth around the globe show and share their perceptions and visions. We believe that new and cutting-edge ways of perceiving and exploring lead to creative solutions to the many problems that face our planet and societies today. One of our primary goals is to disseminate these new perspectives and create a place where non-experts can share their perceptions and views on how to inter-relate, whether it be among people, people and other species, or people and the cosmos. Our projects use artistic and educational mediums such as an online interactive magazine, global explorations, research, video, photography, and workshops to attain our mission.

Results: We have shared the stories of people and of those species who cannot speak for themselves for over a decade, empowering people and saving species in the process. And we also have been a fiscal sponsor to many on the ground projects such as The Alta Solar Project, which brings solar light to villages in Ladakh. www.voicesforbiodiversity.org; www.rwandaproject.org; www.altasolarproject.com

Target demographics: protect cutural, biological, and perceptual diversity worldwide.

Direct beneficiaries per year: empower hundreds of people by sharing their stories, photos, and videos.

Geographic areas served: Global

Programs: VoicesforBiodiversity.org (an online magazine that shares the stories of people from around the globe); Through the Eyes of Children: The Rwanda Project (a shoot-back photography project by the youth of the Imbabazi Orphanage in Rwanda); The Alta Solar Project (bringing light to Ladakh).

Community Stories

2 Stories from Volunteers, Donors & Supporters


Rating: 5

Working with this nonprofit is inspiring and uplifting – they are working to change the world for the better in such a unique way. Aiming to get everyone involved in conversations about biodiversity is just one of the ways they are making a difference for ALL species on our increasingly fragile planet. Keep up the great work!



Rating: 5

My name is Kira and I am the Project Manager for Voices for Bioidversity, a project sponsored by Perception International. I am always impressed by the amount of dedication the board of Perception International puts into creating innovative and important projects. The staff members are always friendly and helpful and their project websites have incredible content.

I am especially thankful to the Perception International Founder Tara, who is truly innovative in her ways of thinking about changing perceptions and protecting the environment for future generations.