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Causes: Chambers of Commerce & Business Leagues
Mission: The primary purpose of the digital content next (dcn) is to help create a favorable business climate for digital media publishers. Dcn acts as a voice for its member's before the advertising community, the press, the government and the public. Through research and communications, dcn helps its members compete in the marketplace for advertising services, and works to communicate the value of quality online content sites to all the constituencies we address on behalf of our members.
Programs: In 2017, dcn's membership represented nearly 80 well-known digital media companies. During 2017, dcn released these research reports publicly: "dcn distributed content benchmark research and "trust as a proxy for brand value". Findings from these research studies were publicized in several ways: through outreach to dcn members, promotion via dcn communication channels the website, newsletters and social media. As a result of all these activities, dcn research findings and viewpoints were noted in dozens of articles in both the trade and consumer press. Dcn research in 2017 also included private studies exclusively for members that documented certain operating benchmarks and best practices for online publishers. Other private activities for our membership in addition to board meetings included member events covering topics such as technology and product innovation, mobile platforms, social distribution, video, policy and legal issues, business models and the 15th annual dcn summit, for 200 attendees held in miami, designed to provide an opportunity for in-depth discussion with expert speakers on important current topics and future growth of online publishing.