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National Public Radio Inc

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Nonprofit Overview

Causes: Arts & Culture, Media & Communications, Radio

Mission: The mission of npr is to work in partnership with member stations to create a more informed public - one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. To accomplish our mission, npr produces, acquires, and distributes programming that meets the highest standards of public service in journalism and cultural expression; npr represents its members in matters of mutual interest; and npr provides satellite and internet interconnection for the entire public radio system.

Programs: News and entertainment, digital media, programming, and engineering - npr is an internationally recognized producer and distributor of news, information, digital media programming, and an industry leader in sound gathering and audio production. During this fiscal year, npr programming, including more than 100 hours of original broadcast content each week, reached a weekly audience of more than 26 million people. Public radio covers 95% of the u. S. Population and npr stations reach over 34 million listeners weekly. Npr produces and/or distributes 27 news, talk, music and entertainment programs. Additionally, npr programming is heard on satellite radio, hd radio, itunes radio, on member station web streams, and internationally. Npr also broadcasts its programming to the u. S. Military and their families through american forces radio and other international services. Some programs produced and/or distributed by npr include: morning edition, all things considered, weekend edition, fresh air, the ted radio hour, ask me another, the diane rehm show, car talk, wait wait. . . Don't tell me! , here and now, on point, and npr newscasts 24 hours a day. The digital media division expands npr's public service by offering npr content free of charge on the web, mobile devices and other emerging digital platforms. Npr's unique visitors across all digital platforms approximate 30 million visitors per month. Content includes real-time news reports, live streams and on-demand downloads of npr and member station audio, archival audio spanning more than a decade, original feature stories, additional information and insight into reports airing on npr programs, commentary, and content exclusive to the internet. Some of the division's projects this year included improving digital localization, readability on mobile platforms, and reach on connected car apps/brands, as well as launching a personalized digital broadcast player (npr one) on platforms like iphone and android. Npr digital services works with public broadcast stations to grow and engage audiences across platforms by providing content, technology, and business support, which frees stations to focus on mission-derived local content, brand positioning and revenue development. Some of the division's projects this year included enhancing its analytics products to help stations measure the effectiveness of their content reach, launching a responsive redesign of their content management system to enhance digital delivery across devices and platforms, and updating a playlist tool that helps stations feed metadata to their digital properties and to npr sites and mobile apps.

npr's distribution division operates and manages the public radio satellite system (prss). Prss is a combined satellite and internet content distribution service for public radio programming and related digital content. In addition to its regular operations, distribution manages grant funded project initiatives in support of the prss activities. Digital content is comprised of npr's content as well as content from other program producers and independent (non-institutional) radio producers. The prss is available to public radio users, regardless of size, income, organization or programming affiliation. The annual operations of the prss are supported by the fees paid by both public and commercial clients for using the system.

the membership of npr consists of over 260 non-commercial broadcast organizations that operate over 940 radio stations. Npr is the largest radio group in the country and the largest in public radio. Npr's member partnership department helps member stations increase audience, revenue, and value to their communities. Npr supports its member stations by serving as liaison with npr news and programming, assisting with promotional efforts, and helping to maximize the value of npr's programs, products, and services for individual stations. In addition, npr helps stations with fundraising activities, policy and representation in government, and by supporting stations' efforts to build local news and digital capacity.

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Community Stories

4 Stories from Volunteers, Donors & Supporters

Client Served

Rating: 1

No one who loves this country and the values of this country should ever donate to NPR. They are a far left Commie organization feeding out propaganda to the listeners.

Review from Guidestar


Professional with expertise in this field

Rating: 1

NPR is not a strongly supported nonprofit. They are the worst kind of liberal. They are not at all diverse in their programming, or staff, and there is little advancement for growth for any of the mid level managers. They have yearly turnover, and no committment to their employees. The senior staff is out of touch as to what their day to day operations are and are not encouraging of staff development in order for the divisions to grow. Very stagnant place and programming is the same. If they don't change their programming to meet the needs of the changing diverse America, listenership will drop, funding is already drying up.


General Member of the Public

Rating: 3

NPR produces great programs, but frankly their salaries, not just for corporate officers but also for their news anchors, is out-of-line. I don't see why this, or any organization, needs to be paying so many people to "join the 1%". I'm not sure why any non-profit needs to be paying staff more than the Chief Justice of the United States (a salary I've seen used as a point of comparison for compensation, particularly for non-profits.) http://en.wikipedia.org/wiki/United_States_federal_judge#Tenure_and_salary

I used to be an active NPR supporter, until I found about their salary structure.

Review from CharityNavigator


Professional with expertise in this field

Rating: 5

I love NPR news and I just wanted to note that I readily found the audited financial statements (for year ending 9/30/10) at the NPR website on 5/23/11. So the accountability page is inaccurate with this respect. In fact, there were separate financial statements for the related foundation.

Review from CharityNavigator