Mission: At keep america beautiful, we want to ensure that beauty is our lasting signature. A leading national nonprofit, keep america beautiful inspires and educates people to take action every day that improves and beautifies their community's environment. Driven by the work and passion of more than 600 community-based affiliates, millions of volunteers, and the generosity of corporate partners, municipalities and individuals, keep america beautiful believes we all must play a role in creating clean, green and beautiful communities that are environmentally healthy, socially connected and economically sound. Keep america beautiful provides the expertise, programs and resources to help people reduce waste and litter, recycle right, and protect the natural areas in which we live. Established in 1953, keep america beautiful continues to bring people together to transform public spaces into beautiful places.
Programs: I want to be recycled campaign: despite heightened visibility of public recycling bins and more curbside programs, national recycling rates continue to hover at 34. 5 percent. On average, americans recycle 1. 5 pounds out of the 4. 4 pounds of trash they produce daily. Clearly, there's an urgent need for consistent messaging and education to raise recycling rates. Keep america beautiful and the ad council teamed up to launch the "i want to be recycled" public service advertising campaign in july 2013 to motivate americans to recycle every day. Created by san francisco-based ad agency pereira & o'dell, the campaign illustrates that recyclable materials can be given another life when someone chooses to recycle. The campaign has generated more than $70 million of donated media from its launch through q1 2015, and was no. 1 in donated media among all ad council campaigns in q1 2014. The super sorter online game was launched in may 2014 to encourage further engagement with the campaign. The game has garnered more than 20,000 plays since its launch. And the city of austin, texas, became the first city to partner on the campaign in 2014. To spur austin residents to meet the city's recycling goals, the city and austin resource recovery (arr) partnered with keep america beautiful and the ad council to localize the national campaign. In addition, the city distributed the campaign's educational materials to schools and other civic organizations to increase awareness about the benefits of recycling. The city and arr are working closely with keep austin beautiful, the community-based affiliate of keep america beautiful, to educate and motivate austin residents to give their garbage another life by recycling. The 2014 national partners of the "i want to be recycled" campaign included alcoa foundation, american chemistry council, anheuser-busch, the city of austin, the institute of scrap recycling industries, nestl waters north america, niagara bottling, unilever and waste management. In early 2015, keep america beautiful and the ad council launched a brand new series of broadcast and digital psas to motivate more americans to remember to recycle personal care products in the bathroom.
lowe's community partners grant program: lowe's (nyse: low) awarded keep america beautiful $1 million donation in support of the lowe's community partners grant program, which supported more than 60 local service projects for keep america beautiful community-based affiliates and partner organizations, as well as keep america beautiful's great american cleanup. This was lowe's third $1 million contribution to keep america beautiful to engage volunteers to take action to benefit local communities across the country. The lowe's community partners grant program enabled the national nonprofit to initiate service projects in 27 states. From building community gardens and planting trees to leading disaster restoration and recycling programs, keep america beautiful and its national network of community-based affiliates executed programs based on the needs of their local communities. Lowe's also provides support as a national sponsor of keep america beautiful's flagship program, the great american cleanup, which takes place in 20,000 communities from coast to coast. This national program engages on average 4 million volunteers and participants, who take action to create positive change and lasting impact. Since the partnership began, lowe's and keep america beautiful have brought together nearly 40,000 volunteers and more than 1,000 lowe's heroes to support service projects benefiting communities across the country. Together, they've contributed nearly 196,000 volunteer hours in their respective communities. Through this partnership, 133,500 acres of parks and public land have been cleaned; nearly 1 million flowers and bulbs have been planted; more than 225 playgrounds/recreational areas have been restored; and more than 1,000 edible and community gardens have been planted. Highlights of service projects that were completed during the 2014 grant cycle included: * keep the rez beautiful, dedicated to restoring mississippi's ross barnett reservoir, created a pollinator/sensory garden at the newly-established turtle point nature area to improve the water quality in the pearl river valley water supply. Located on pelahatchie bay on the 33,000 acre reservoir, the five-acre grassed nature area includes a new walking trail and kayak launch, and will benefit pollinators that are needed to increase fruit and vegetable production. * after several years of ongoing budget and staff reductions, the city of flint, mich. , has completely eliminated its department of parks and recreation. Keep genesee county beautiful stepped up and expanded its adopt-a-park program from six parks in 2013 to more than 18 parks in 2014. The lowe's community partners grant was used to empower volunteer groups to adopt and stabilize 12 neglected city parks located within underserved neighborhoods in flint. * more than 10 lowe's heroes worked alongside youth and adults with developmental disabilities to prime and then paint 55-gallon drums, turning them into beautiful trash receptacles that are works of public art. Keep rockland beautiful's receptacles have been placed around rockland (n. Y. ) county to encourage litter prevention and inspire community pride. * keep pike county beautiful built and planted an above-ground organic garden at st. Andrews mission center in mccomb, miss. To serve the local food pantry, men's shelter and a local diner. The project will provide fresh produce for the local soup kitchen and food pantry, while simultaneously teaching new skills for the men from the homeless shelter who work in the garden. * the green river parkway beautification project received a much-needed boost that provided residents and visitors with shaded areas to rest and play along a wide stretch of port st. Lucie, fla. , property. Keep port st. Lucie beautiful volunteers worked alongside lowe's heroes on landscaping, assembling benches, receptacles, bike racks, ash receptacles and pet waste stations.
cigarette litter prevention program: keep america beautiful reported an average 48 percent reduction in cigarette litter in communities implementing keep america beautiful's cigarette litter prevention program (clpp). One-hundred seventeen communities that launched programs in 2013 achieved an additional 34 percent reduction when measured again in 2014. In 2014, the clpp's 12th year, there were 129 grant-supported implementations across the country in a variety of settings including downtowns, roadways, beaches, parks, marinas, colleges/universities, tourist locations, and at special event locations. Over the past 10 years, the clpp has consistently cut cigarette butt litter by approximately half based on local measurements taken in the first four months to six months after program implementation. Survey results also demonstrated that as communities continue to monitor the program those reductions are sustained or even increased over time. Tobacco products, consisting mainly of cigarette butts, are the most littered item in america, representing nearly 38 percent of all items littered, according to "litter in america," keep america beautiful's landmark study of litter and littering behavior. Research has shown that even self-reported "non-litterers" often don't consider tossing cigarette butts on the ground to be "littering. " keep america beautiful has found that cigarette butt litter occurs most often at transition points-areas where a person must stop smoking before proceeding into another area. These include bus stops, entrances to stores and public buildings, and the sidewalk areas outside of bars and restaurants, among others. The "guide to cigarette litter prevention" provides information about starting and maintaining a cigarette litter prevention program in your community, and can be found online at preventcigarettelitter. Org. In 2014, keep america beautiful produced a new clpp public service advertisement, which is available on keep america beautiful's youtube channel (www. Youtube. Com/kabnetwork).