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Causes: Social Science
Mission: JUST Capital is establishing a new benchmark for just business behavior based, for the first time, on the public’s values and preferences. We believe that making a profit or generating a return does not have to come at the expense of society or the planet. We believe that business conducted in a more balanced, equitable and just manner should be rewarded by the markets, not punished by them. But what does that mean? Who gets to decide what is or is not just behavior? And how do we judge whether companies are actually operating in a just way? At JUSTCapital, we think the People should decide. People like you. This year and every year, we will be conducting a national survey to find out how America defines just corporate behavior. We will track – in an unbiased and transparent way - the top 1000 companies in the country to see how they rank against America’s definition of just. We’re calling it the JUSTIndex. And we will make all results available to you, the public. Why? Simple. By shining a light on what it means to be just, we think we can define, inspire and reward more just behavior, not only in companies, but in investors, consumers, all of us.
Programs: Just capital foundation, inc. (the "foundation") will raise awareness about the societal impact of public corporations' activities by conducting and commissioning research, and by issuing publications and ratings on this topic. It is expected that the foundation will lead the development of a framework to rate companies on their degree of corporate responsibility. The just capital ratings system will distinguish itself from the many existing ratings of this kind by defining "corporate responsibility" according to the standards of the people of the united states, as discerned through research regarding broad trends and opinions among the general public regarding the importance of certain issues in the context of corporate behavior. The foundation has engaged a chief research officer who has begun the research regarding corporate responsibility and development of a ratings framework.