Indiana Corn Marketing Council

Programs: Production and environment program - supports on-farm demonstration programs and university led research projects to develop tools and information to help corn growers maximize their farm's performance. The production programs and projects focus on enhancing yields through fertilizer management, controlling pests and diseases, and exploring new traits. Environment projects focus on nutrient issues and sustainability efforts. In fiscal 2017, this program targeted activities such as infield advantage, university led research, nutrient reduction strategy development, mapping and water quality and quantity efforts.

communications & marketing program - conducts projects to establish the organization as a leading resource on corn to further the interest of corn farmers and to support the work of all programs. In fiscal 2017, this program focused on the following activities: farmer outreach, media outreach and promotion of checkoff programs through sponsorships of field days, paid advertising and magazine articles. The program also supports each program director in the development and implementation of strategic marketing communication plans that support the goals of each program, and the organization collectively. Marketing is focusing on external communications and is involved in crafting messaging, determining the target audience, brand development and the implementation of tactical plans.

grain marketing program - conducts projects to maintain existing and develop new markets for corn and corn products in order to ensure the long term viability of indiana corn farmers. In fiscal 2017, this program focused on the following areas: transportation infrastructure issues, international marketing, farmer education/risk management, and domestic marketing and market development.

livestock program - conducts livestock projects to increase consumption of corn and corn co-products for a strong livestock industry. In fiscal 2017, this program targeted activities such as farmer education, livestock export expansion, and business development and expansion. New uses program - invests in research and development that will find economically sound new uses for corn and corn by-products that increase utilization. In fiscal 2017, this program targeted research to develop corn based coatings for fresh produce protection and new value added ingredients derived from corn protein. Ethanol program - conducts projects to increase the production, availability and use of ethanol in indiana. In fiscal 2017, this program targeted activities such as dispensing infrastructure development, target audience education and cellulosic research. Public affairs program - conducts projects to develop and maintain strong communication programs to promote indiana corn and corn uses while educating the public and stakeholders on issues important to the corn industry. In fiscal 2017, this program targeted activities such as stakeholder engagement and organizational communications. Education and training program - conducts projects to establish the organization as a leading resource on corn to key consumer stakeholders and further the interest of corn farmers. In fiscal 2017, this program focused on k-12 education programs and partner youth organizations. The training program works to develop leadership development sessions for corn board members and communication training for key farmers around the state. Organizational and board management program - includes expenses relating to board meetings, leadership development and program management and support for the other programs.