Mission: Healthy Birth Day, Inc. informs and empowers moms to save their babies. Our mission is to dramatically reduce the number of stillbirths through the Count the Kicks public health awareness campaign.
Results: Count the Kicks was launched in Iowa in 2008. In that time, Iowa's stillbirth rate went down nearly 28 percent, according to the CDC, while the rest of the country remained relatively stagnant. While Obstetricians have believed in the importance of kick counting for decades, we are the only organization in the U.S. to create a campaign focused solely on tracking fetal movement in the third trimester. We have created the educational tools and resources for providers, the free (and we believe most comprehensive) Count the Kicks app, and the free digital tools accessible to everyone on our website.
"Let me talk about what life was like before Count the Kicks. We knew as physicians that tracking baby’s movement in the third trimester was important. But we didn’t have the ability to get that word out on a consistent basis to both patients and physicians. So we did our best within our office to get that information out to patients but we didn’t have the app, or the brochures to put up in our office and to hand to patients. There is no doubt that Count the Kicks was critically important in reducing the stillbirth rate here in Iowa and I am sure it’s going to do the same across the country and around the world,” said Dr. Neil Mandsager, Medical Director of Perinatal Center of Iowa in Des Moines during a press conference in 2017.
Target demographics: Women of child-bearing age
Direct beneficiaries per year: reach expectant women in all 50 states and 140 countries with our free Count the Kicks app. We are proud that CDC data shows Iowa's stillbirth rate has gone done nearly 28 percent since Count the Kicks began nearly a decade ago.
Geographic areas served: The mission in Des Moines, Iowa
Programs: Preventing stillbirths through the Count the Kicks public health campaign which educates and empowers expectant parents to track their babies' movements daily in the third trimester of pregnancy.
This nonprofit is amazing! So much awareness being raised and they do it from the heart not for the money. So many mothers being brought together for such an amazing cause. Love, love, love this organization and highly recommend! Thanks for everything you are doing!
Count the Kicks has saved SO many babies in our state (and beyond) and was founded by 5 Iowa moms who lost baby girls and wanted to do anything to prevent stillbirth. They provide a FREE App and educate moms on monitoring fetal movement in the 3rd trimester. They empower ALL moms to speak up to their healthcare provider if a change movement occurs!
I became involved with Healthy Birth Day through a friend of mine. The people who have dedicated their time and efforts to help educate and make a difference are extremely kind and giving. I have had a personal experience with my own son being stillborn and I feel strongly that reaching out to others through this amazing organization helps honor his memory.
Im a first time mom and I always worried if she was okay inside me considering I’m new to everything! I was introduced to count the kicks at about 28 weeks and used the app so I could recognize her kick count pattern and it calmed my nerves, I wasn’t worried at all anymore. I had her August 28th! Thank you count the kicks!!!
Healthy Birth Day is an extraordinary organization that works every day to save babies through their Count the Kicks a public health awareness campaign. Everything they do is focused on dramatically reducing the number of preventable stillbirths by empowering moms and dads to track fetal movement in the third trimester of pregnancy. Because of their work, they have save so many babies and so many generations. Incredibly thankful for everything hard work the Healthy Birth Day team does every day to save babies!
They are making a difference by saving babies! They recognize the racial disparities in stillbirth and are aiming to not only close the gap, but save 6,000 babies each year. They are open and transparent.