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Goodwill Industries of Southwestern Michigan, Inc.

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Nonprofit Overview

Causes: Goodwill Industries, Job Training, Vocational Counseling

Mission: Goodwill Industries of Southwestern Michigan strives to provide the means for people with disabilities and disadvantaging conditions to secure positions in the workforce and become contributing members of society by offering training and employment opportunities.

Programs: The Retail Skill Center (a combination store and classroom) is where participants will learn skills from the six modules established by The Retail Trade Federation and Goodwill International. Understanding these six modules is the benchmark for success in retail sales.

The participants will learn how to provide personal customer service, the selling and promotion of products, monitoring inventory, maintaining store appearance, the protection of company assets, and teamwork. Participants will receive hands-on training and assessment will be done on the sales floor as well as in the classroom

Classes will be held Monday - Friday, for 4 hours/day. Training totals 120 hours, with 72 hours of Classroom time and 48 hours of Work Experience (paid at $7.15/hr)

 Goodwill Industries of Southwestern Michigan provides employment and training services to individuals with disabilities or other barriers to employment. These include computer training, English as a second language, occupational skills training, accredited career evaluation, customized employment testing and assessment for employers, a paid work experience within our organization through assembly work, store work or custodial work. We also provide automobiles for those who will lose their jobs without transportation. We are the largest food bank location for Loaves and Fishes.

Community Stories

5 Stories from Volunteers, Donors & Supporters


Professional with expertise in this field

Rating: 5

The Life Guides program is one of a kind - truly a program that can help families exit poverty!

Board Member

Rating: 5

SW Goodwill is doing great things with Life Guides!

Previous Stories

Board Member

Rating: 5

I see Goodwill from two sides as a Board Member and an Employer. I was a store manager for Walmart and I saw first hand the benefits of what Goodwill can do for it's participant's. I worked with job coaches to find the right job match within the store. I can tell you these employees always came to work on time and were able to complete all daily tasks. A very exciting accomplishment is one was promoted to an hourly manager.

Board Member

Rating: 5

The commitment shown by Goodwill staff to help members of our community to be self sufficient, learn and grow is inspiring. I am proud to serve on their board.


Rating: 5

This Goodwill is quite innovative and has a developed a new program called LIFE GUIDES, that stays with families who want to exit poverty for the NEXT 20 YEARS! Finally, someone who recognizes that 90 days of help isn't going to change a family's situation.