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Goodwill Industries of Southwest Florida, Inc.

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Nonprofit Overview

Causes: Goodwill Industries, Human Service Organizations, Human Services, Job Training, Sports

Mission: Founded in 1902 by Rev. Edgar Helms, Goodwill Industries' primary mission is to place people in productive and competitive jobs.

Programs: Retail store operations: goodwill operates thrift stores in the local five county area which sell donated goods. These stores provide jobs and training as well as assistance and affordable goods to the local area's families and children.

e-commerce: goodwill operates an e-commerce selling program which lists used goods, books and computers as well as high end donated goods for sale this operation provides job opportunities for disadvantaged citizens within our community.

salvage and recycling: goodwill operates a salvage and recycling program which provides jobs and job training as well as a means of salvaging and shipping clothing to those in need in other countries.

Community Stories

6 Stories from Volunteers, Donors & Supporters



Rating: 2

Often times the good work a non profit does becomes overshadowed with the high salaries of the leadership team vs. the low salaries of the employees. For instance this good will president make over 240,000.00 per year or near $5,000.00 per week when the average full time goodwill employee makes $325.00. That one president salary could employee 15 full time employees. This is the real purpose of charity 15 is far better than one.

1 DrugFree SWFL

Professional with expertise in this field

Rating: 5

Goodwill Industries of Southwest Florida is a true asset to our communities. Not only are we able to recycle our stuff (we love being "green"), but we know that the profits go to help others around us.

Review from Guidestar


Client Served

Rating: 5

I shop at all the thrift stores in the area and when I travel my Sienna is programed to stop at all Goodwill stores.

Goodwill is always my favorite thrift store. The prices are fair; they give discounts to seniors one day a week and now they are having days when everything in all the stores is 50% off. (On these days, I start early and shop til I drop!)

I like Goodwill because their employees know how to use a cash register. In so many thrift stores the employees add everything in their heads and then give me a price. I do not like this method.

I like Goodwill because their employees are friendly and recognize me when I come into the stores. They smile and joke yet they are efficient and honest.

I like Goodwill because, unlike some thrift stores, the prices are fair and set and I do not have to haggle. I do not like to haggle.

I like Goodwill because they have nice bags to put my purchases in and they have push carts to put my heavy purse and purchases in.

I like Goodwill because they organize their clothes by color and often by size.

I like Goodwill because sometimes I can find a real treasure that is cheap. I am always on the look out for these!

I like Goodwill because I am a decorator and have found some real great things to use in my homes.

I like Goodwill because it is exciting to go in any store. I rarely know what I am looking for when I enter, but I always find so many things to purchase. I usually walk out with a cart load of treasures that I was not expecting.

I like Goodwill because they have big stores and people are not crowded and bumping into each other (except on those 50% off days).

I like Goodwill because they have employees who will help me get large purchases into my Sienna.

Every trip to Goodwill is an adventure.

And because I like Goodwill so much, I always give my donations to them.

Review from Guidestar


General Member of the Public

Rating: 5

I have been a customer and a contributor to Goodwill Industries of Southwest Florida for as far back as I can remember. When I or my husband are discarding used clothing, shoes, housewares, etc. we load up my car and I take it to a charity. Most of the time it is to Goodwill. The employees at the Goodwill stores and drop-off sites are very helpful. They are polite and knowledgeable. I have also been a customer because I love to shop and I love a bargain. I have found many "treasures" for myself and for my grandchildren especially. I love the fact that Goodwill employes people who might otherwise be turned away from a job opportunity. This is an excellent practice for the people they employee and for the organization.
I am a fan of Goodwill and will continue my relationship with their stores in the future. They are good for our community and it is my pleasure to support their efforts.

Review from Guidestar

2 AmyO

Client Served

Rating: 5

I've been on disability for years and was turned on to GW by the Dept of Voacational Rehab. I started volunteering in the public relations dept and was soon hired. I am limited in the amount of hours I can work and they totally work with me on that. I decided to change jobs and they placed me in another job at shopgoodwill.com. Its great........I have a great boss who helps out when needed. I know so many success stories from people who work there. Its a great organization.

Review from Guidestar

1 Cory O.


Rating: 5

Goodwill does so many great things for SW Florida, it can't be put into words. I volunteer all the time for the organization, including their massively successful Festival of Trees event every Christmas season.

All of these services and the stores provide so many wonderful success stories for our area. It's a wonderful thing to volunteer my time to such a great non-profit.

With another New Year here, instead of thinking of the things you should give up, think about how you can give back. It's a much more rewarding way to add fulfillment to your life.