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Fourth Arts Block Inc

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Nonprofit Overview

Causes: Arts & Culture

Mission: Fourth Arts Block (FAB) was founded in 2001 by a coalition of performing arts groups to preserve and advance the East 4th Street Cultural District as a center for diverse, experimental art for our community. Today, FAB serves as an advocate for the cultural district and our members, overseeing the renovation of more than 100,000 square feet of arts space, marketing the neighborhood as a cultural destination, supporting artist’ growth and capacity, and developing a new model of collaborative artistic leadership.

Results: FAB is successfully promoting the district as a cultural destination. FAB festivals, free outdoor performances, maps, and a ticketing program have helped increase visibility and generate enthusiasm for the district's arts groups. E-marketing and discount ticketing through our centralized website and storefront visitors' center are helping increase revenue. Unified performance festivals and promotions, such as the FAB! Festival and Pride Goes East, provide valuable opportunities for arts groups to showcase their work and cultivate new audiences. FAB's façade and streetscape improvement program, public art programs, performance parties, open houses and tours, also heighten the visibility of performing arts groups. In December 2010, FAB opened the FAB Cafe & East Village Visitors Center to connect residents and visitors to deeper cultural experiences in our community.

Target demographics: FAB and its members are known for their outstanding records of outreach, racial and ethnic diversity, artistic ingenuity, free and low cost programs, and training for emerging artists and youth. Each year these cultural organizations serve more than 1,500 artists and attract an audience of over 250,000 people.

Direct beneficiaries per year: By providing direct services and support FAB is helping reduce costs for artists and audiences and increasing opportunities for resource sharing. FAB's collaborative initiatives benefit its members and dozens of resident companies and artists participating in their programs, non-member arts groups whose primary location is the East Village/Lower East Side, audiences from the neighborhood and throughout the tri-state area, as well as tourists drawn to the history and vitality of the East 4th Street Cultural District.

Geographic areas served: East Village & LES (NYC)

Programs: - District Development & Leadership: the conversion of 100,000 square feet into active arts space, streetscape improvements, cultural heritage, greening, and public art on scaffolding and other public sites. - Artist Services: ongoing resources and targeted consulting to support the capacity and growth of arts organizations in the East Village & Lower East Side - FAB Lab: innovative solutions to longstanding challenges, from ticketing and booking to energy efficiency and community development. - Community Partnerships & Festivals: FAB! Festival & Block Party celebrates the diversity of artists in our community, Pride Goes East unifies neighborhood LGBTQ culture, Downtown Art’s NYC Street Festival of Young Artists & Leaders showcases youth programs, East Village Eats connects theater and dining. - Visitors Services & Marketing: promotion of East Village/LES as a cultural destination through website, media, rush ticketing and operation of the East Village Visitors Center - now located in the FAB Café

Community Stories

12 Stories from Volunteers, Donors & Supporters

Professional with expertise in this field

Rating: 5

FAB is one of the best art related organizations I have ever had the pleasure of working with. As a musician I have had several occasions to perform at their events over the past several years and will continue to do so whenever they ask. I am not one who normally volunteers my time but for the Fourth Arts Block I will always find the time, that is how amazing they are

Volunteer

Rating: 5

Fourth Arts Block is an inspiring example of how concerted community effort can help to support a thriving local cultural economy and a vibrant neighborhood. FAB’s promotional work on East 4th Street attracts curious audiences of thousands and it’s work to provide affordable space to artists also incubates cutting-edge performances and productions by local artists. In this way, FAB not only supports the development of the area as a unique cultural district, but also ensures the long-term development of a sustainable and vibrant neighborhood for those who live and work in the East Village.
FAB’s work demonstrates how small arts spaces and organizations can inspire cultural vitality and sustainable neighborhood development from the ground-up.

Volunteer

Rating: 5

FAB is in the truest sense of the word just FABulous! The staff is so friendly and they really care about "their" theaters and artists, I don't even know how much overtime the FAB ladies spent in the office since I first met them. The whole block feels like home for me and I think it's no exaggeration to say that East 4th Street is like a big, loud, caring family! Keep rockin' FAB! :)

7

Volunteer

Rating: 5

FAB is such a wonderful organization that brings so many artists together and supports their work. I have been lucky enough to work with FAB on and off for a few years and their events are always tons of fun and affordable! As an artist, I have made so many valuable connections though FAB. The staff, Tamara, Lauren, and Laurel, is so passionate and knowledgeable about the work. The best part is that FAB is so generous with their time and expertise that you know they are doing everything they can to foster artistic development. I am grateful that I can say I am affiliated with FAB.

6

General Member of the Public

Rating: 5

I was introduced to FAB through the executive directer Tamara Greenfield and since have not only participated in helping them with events but also have benefited from all there wonderful shows and events. I think is it extremely important to support organizations such as FAB and keep them up and running, so that the community can be exposed to a variety of AFFORDABLE cultural events. I mean how many places can you go to daily and find more then 10 options of cultural activities that predominantly cost under $15 and know you are helping to support independent artists.

6

Former Volunteer

Rating: 5

Fourth Arts Block is the small, but mighty organization that is constantly working on ideas to help the arts in Downtown NYC. FAB is a group of hard-working, intelligent and giving people who are truly interested in promoting creative work and giving artists a podium to speak freely. While interning there, I was able to learn a lot about the countless tasks the administrative aspect of the arts requires of someone and I feel that I went from knowing almost nothing to being able to work well within the non-profit and arts administration work setting. The information I have gained from FAB has increased my interest in giving others opportunities as well as information to inform my own creative possibilities.

3

Volunteer

Rating: 4

I have had the opportunity to volunteer with FAB on 2 separate occasions. Last summer I was at one of their street festivals. They provide a family friendly day of fun while showcasing local artists. In December, I helped out at FAB's Holiday Happening, another opportunity for local artists and to familiarize the community with their work. I also recently attended an art installation/performance that FAB sponsored with some of their affiliates.

3

Volunteer

Rating: 5

I am an award winning performing artist and my band Giftshop has participated in Fourth Art Block events that are unique and community related. Being a native of New York City, and lifelong Lower Manhattan resident in particular, I can confirm that FAB is an essential part of the community. Besides providing my group with our first outdoor festival performance (an opportunity that would have never have happened without Fourth Arts Block). I've seen this wonderful institution provide family friendly days devoted to kids, panel discussions on woman artists, a celebration of gay awareness, and even an impromptu street dancing class. In the rampant "Suburb-i-fication" of the five boroughs let me be loud and clear...FAB is an OASIS OF THE ARTS! They are an outstanding non-profit representing diversity, creativity, integrity, and sensitivity. Fourth Arts Block is not only a reminder of the high esteem the arts used to be held in this city-which is a global mecca-but FAB represents they way it has to be for the sake of our future. Most Sincerely, Damian Eckstein

8

Volunteer

Rating: 4

I've helped out on a few occasions manning the check-in booth for both artists (at the festival) and audience (at their parties). They're always sure to keep the volunteers happy and I'm glad to help out!

3 pencilking2002

Volunteer

Rating: 5

FAB is embedded in a beautiful but not widely known neighborhood of east 4th street. While walking there one day I was entranced by FAB's cool graphics and friendly staff members. After seeing how dedicated each one of them was to helping struggling theaters get an audience, I offered my services to them. Inspired by their efforts I created an original oil painting for a promotion of an exciting show happening in one of the theaters. I am excited to work with FAB again and I envision great things for these fine ladies in the future, which will be good news for the theaters they help everyday. Go FAB!

3

General Member of the Public

Rating: 5

As a longtime native of the East Village, I've seen firsthand the brilliance and effectiveness of FAB with its community. The organization has a complex, multifaceted constituency, and FAB does a remarkable job balancing the considerations of the whole, and really gets a LOT done. Well done!

6

Client Served

Rating: 5

This organization has finally made it easy to see what's happening on their exciting but chaotic block of arts organizations!