Mission: To strengthen the beef industry through promotion and research. The organization functions as the promotional and educational arm of the beef industry in the state of florida.
Programs: Dissemination of nutritional and product information to the media, food service and retail industries, school educators, health professionals, consumers and producers.
support of national beef industry programs.
distribution of food service information regarding beef preparation and use.
collaboration with health professionals regarding beef preparation and use; promoting the beef industry to the retail industry; communication with producers; education on the beef industry, production, and use; and collaboration on projects with the national cattlemen's beef association federation of state beef councils.