Mission: Fishchoice inc is organized as a public charity to decrease the environmental impacts of the seafood industry by creating tools to increase the amount of seafood purchased from sustainable sources and decrease the amount of seafood purchased from sources that degrade the environment
Programs: Fishchoice has designed, developed and is now operating a sophisticated web site that provides the following. Please visit our website at www. Fishchoice. Com. 1 commercial seafood buyers are connected with the most environmentally preferred and sustainable seafood suppliers. Sustainable seafood is fish and shellfish that is caught or farmed in ways that maintain healthy populations and have minimum impact on the environment. 2 consumers of seafood products are directed to a web page designed for consumers that educates the public about where they can purchase seafoods from restaurants or retailers that carry sustainable seafoods. 3 all seafood products featured on the fishchoice web site meet the strict ranking and certification criteria of at least one of the environmental community's leading organizations. 4 fishchoice doesn't do any of the ranking or certification. The charity takes the criteria and applies it to matching seafood products. 5 fishchoice collaborates with six of the world's leading environmental organizations to make sustainable and environmentally preferable seafood more easily accessible. These organizations are as follows. A blue ocean institute b fishwise c. Marine stewardship council d. Monterey bay aquariums seafood watch program e. New england aquarium f. Seachoice
organization personnel have attended numerous seafood industry conferences in order to educate buyers and suppliers of seafood products about fishchoice and how the organizations website can be used by the seafood industry to increase purchases of sustainable seafood products and decrease demand pressures on fishes and aquaculture that are not sustainable. Knowledge gleaned at these conferences allows fishchoice to define policies and procedures in a manner compatible with other non-profit entities operating in the same or similar national and global environment space.