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Causes: Chambers of Commerce & Business Leagues
Mission: To promote economic development in chemung, schuyler, steuben, tioga and yates counties in the state of new york, and to improve the quality of life in those counties by supporting and improving the tourism industry in the region.
Programs: The assocation produced and distributed 150,000 editorially-based, four-color, 68-page finger lakes wine country travel magazines.
the association managed an intense media relations program that saw a 33. 8:1 return on investment; 10,673,287 circulation/impressions; and a $2,029,805 advertising equivalency.
the association carried out a vibrant digital and social media program that generated 457,321 (10. 75% increase year over year) website visits and has the most active facebook pages of any us wine region with 72,217 followers.