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- EIN 16-0757972
- (315) 536-7488
- 309 Lake St Penn Yan NY 14527-1806 USA
- www.fingerlakes.org
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Nonprofit Overview
Mission: Lead toursim economic growth and development through exemplary promotion of the finger lakes region as a world class destination.
Programs: Publications - a total of 150,000 finger lakes travel guides and 75,000 map and mini guides were produced.
marketing campaign - marketing efforts were targeted in toronto through buffalo and western ny areas, otherwise known as the "golden horsehoe. " potential visitors were targeted using traditional and streaming radio advertising, digital banner ads, social media ads and search engine marketing.
digital media - adworkshops marketed the region with various media tactics, with impressions directly attributed to campaign ads and was instrumental with the website re-launch. Flta's website, fingerlakes. Org, is the internet's premier source for finger lakes travel information. In 2017, there were 489,311 visits to fingerlakes. Org and 1,659,732 page views. Total impressions for 2017 were equal to 2,615,510.