Mission: The entertainment industry foundation, as the leading charitable organization of the entertainment industry, harnesses the collective power of the entire industry to raise awareness and funds for critical health, educational and social issues in order to make a positive impact in our community and throughout the nation.
Programs: Stand up to cancer initiative (su2c):su2c is designed to raise funds to accelerate ground-breaking cancer research and bring new therapies to patients sooner to save lives. Su2c utilizes the entertainment industry to build broad public support and to enhance awareness of the devastating impact cancer has in this country. Su2c's goal is to bring together the best and brightest in the cancer community encouraging collaboration instead of competition.
charitable services programs:eif is able to champion a wide variety of worthy causes. Eif raises awarness and crucial funds to address leading health and social issues. Eif grants funds to various charities all across the u. S.
childhood hunger initiative: the entertainment industry foundation along with academy award nominated acctress viola davis and the safeway foundation launched the "hunger is" initiative, a joint charitable program designed to raise awareness and funds to fight childhood hunger in the united states. Funds raised through the initiative will go towards programs focused on eradicating childhood hunger and improving health related outcomes.
includes nccra, education/challenge (start up in 2014) and general program (revlon runs, etc)