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Mission: CONVENTION & TOURISM PROMOTIONS, CONVENTION REGISTRATION SERVICES, OTHER CONVENTION SERVICES AND SPECIAL SPORTING EVENT PROMOTIONS.
Programs: Promoting dallas as a destination for business and pleasure to the regional, national, and international marketplace and to favorably impact the dallas economy through conventions and tourism. The bureau's efforts have significantly increased awareness of dallas locally, nationally, and internationally as a top convention center.
the bureau utilizes the internet, quarterly event calendars, annual-meeting professional guides and semi-annual-official visitors guides as well as other means to promote current events in dallas and promote dallas as a top convention and tourism location.