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Causes: Environment, Environmental Education
Mission: Cool effect believes that small actions ignite planet-sized changes. The organization developed a platform that brings people together to support the worlds best carbon emission reduction projects.
Programs: Cool effect supports technologies that reduce co2 and works to accelerate the most impactful planet-saving projects through cumulative actions by individuals and organizations. Cool effect performs a deep analysis on both the science and the business structure of projects that claim to remove carbon from the atmosphere. All projects under consideration must first be approved by third-party standard-keeping organizations such as the gold standard, verified carbon standard, and climate action reserve, among others. Cool effect then undertakes an extensive review process using its team of scientists to ensure the project meets very tough standards. At that same time, cool effect also reviews project management to assess whether donations are going where they should and that the project will operate well into the future.