Formed in 1944 as Valparaiso Community Concerts under the national Community Concerts organization, the Concert Association of Valparaiso (CAV) has provided quality entertainment at affordable prices ($40 for 4 - 5 home concerts and free attendance at four other concert venues!). In addition to providing good, professional entertainment to local people, CAV has offered a scholarship to local youth pursuing music education. Moreover, some of our performers will give an outreach educational experience to our local school children for a modest fee. Previous offerings from our organzation include the Indianapolis Symphony, the Obernkirchen Children's Choir, the Vienna Boys' Choir, Fred Waring and His Pennsylvanians, the Roger Wagner Choir, and many other estimable, well-known groups, as well as exposing local, talented groups and soloists to our community. CAV has always held to a subscription program (required under Community Concerts) and individual donations for its funding, but has now opened its concerts to single presentation attendance at affordable prices. We have historically served crowds of 700 and had a subscriber base of 600. However, currently, our crowds have been in the 350 - 450 range and our subscriber population hovers around 300. Our donations have traditionally been around $20,000 but have dropped precipitously in the past two years to just under $10,000. We are also becoming aware that our visibility and awareness by the public is waning as we lose local advertising due to media mergers. We serve a large senior citizen audience, people who would not normally be able to attend live performances away from home. We have enjoyed a large popularity for well over sixty years and feel that there is increasing need for our service as our population both ages and experiences increasing financial stress.