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Causes: Amateur Sports Competitions, Sports
Mission: To foster,facilitate, support and promote national and/or international amateur sports competition; to conduct national and/or international competition in amateur sports, and to encourage, support and develope amateur atheletes for competition in national and/or international competition in sports, primarily though not exclusively in the sport of bicicyle racing; to foster, facilitate, support and promote traverse city, michigan and/or the grand traverse northwestern michigan region as a location for national and/or international sports competition in order to generate economic activity in the region and provide support to the community; to foster, facilitate, support and promote healthy lifestyles, recreational activities,and promote charitable activities which support the community and the corporations purpose.
Programs: Hosted cherry roubaix time trial, crit and road race promoting fitness through support of bicycle racing and promoting the traverse city, mi region as a bicycling destination as well as encouraging local participation.