Central Missouri Lake Of The Ozarks Golf Council Inc

Programs: Lake of the ozark golf guide - this product is a 36 page brochure which is our major fulfillment piece, targeting potential golf travelers in (primarily) nearby midwestern states and missouri's two major metro areas. For 2017, we printed 30,000 copies of the four-color, 6" x 9" book. It featured photos of golf courses, resorts, lake scenery and lake recreation/activities. In addition, the brochure included a one-page descriptive overview of each of the 13 area golf courses. Another page of photos and editorial was dedicated to each lodging facility that is a member of the golf council. Our marketing partner, the lake of the ozarks convention and visitors bureau, provided us with a listing of all lodging facilities in the three-county (miller, morgan, and camden) lake of the ozarks area for inclusion. Because the golf-a-round package program has proven to be an effective marketing tool for the lake of the ozarks, the program will be detailed in the brochure (golf guide). In addition to promoting the golf council's toll-free number, 1-800-490-visit, and our website, www. Golfingmissouri. Com, in our golf guide, we also promote the lake of the ozarks convention & visitors bureau's toll-free number, 1-800-fun-lake, as well as their website, www. Funlake. Com. 20,000 golf guides are distributed annually from the golf council's mailing list that is made up of those people requesting information over our toll-free number, our website and those attending golf shows and visiting our booth. Approximately 5,000 golf guides are handed out at golf shows and 5,000 through our state's information centers and distributed through our direct mail campaigns.

personalized golf trail fam (familiarization) trips - throughout each year, the lake of the ozarks golf council invites select media members from (mostly) nearby states to visit the lake of the ozarks area on an individually customized press trip to have a first hand look and sample the golf trail's 13 golf courses and resort facilities. Based on past inquiries from golfers for information on the lake, we know that our most productive target geographical market is missouri and nearby states. This is especially true of states to the north and northeast of missouri, where there is a large concentration of golfers and the weather-driven golf season is shorter than missouri's. Our priority is to always invite golf/sports journalists or general travel writers with an interest in golf from national golf-related magazines or general interest travel magazines; major daily papers in a 15-state area witha circulation of at least 35,000; the top 55 weekly papers (based on circulation) in missouri metro areas and adjacent states; and national sports-related tv/radio syndicators. Throughout the year, the golf council keeps regular correspondence with select media members to keep them "in the know" of all things related to the lake of the ozarks golf trail. This creates a special relationship with our target media members in our target geographic areas. By inviting a pre-qualified group of select journalists to experience a golfing vacation at the lake, we can generate favorable media coverage of the lake area's exceptional golfing opportunities. Nothing is more effective than first-hand experience in encouraging a journalist to focus on the lake's appeal. The coverage causes more travelers to choose the lake of the ozarks.

golf trade shows - the lake of the ozarks golf council exhibits at four golf shows. In addition to kansas city and st. Louis - which obviously are prime points of origination for golfers coming to the lake - the other shows are in surrounding states primarily to the north of missouri. They will be in states where the warm-weather golf season is shorter than missouri's which makes the lake an appealing destination for golfers from these areas. Information from individual golf council members who track their customers' origins, as well as from our own inquiry database, confirm that this target geographical market is the area from which we have the strongest likelihood of attracting new golfers. Statistics from the show sponsors indicate that the show attendees are precisely the demographic group that we hope to reach by participating in the six shows. The shows are in st. Louis, kansas city, chicago and madison, wi. 4 golf shows were attended where approximately 100,000 visitors had the opportunity to visit the lake of the ozarks show booth. 5,000 lake of the ozark golf guides were distributed while attending these shows, as well as 5,000 lake of the ozarks visitor guides.