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Causes: Consumer Protection, Energy Resources Conservation & Development, Environment, Natural Resources Conservation & Protection
Mission: Our leadership through collaboration and environmental innovation builds policies and consumer-protection mechanisms in renewable energy, greenhouse gas reductions, and energy efficiency that foster healthy and sustained growth in North American and international markets.
Programs: We created and administer the Green-e Energy certification program for green power products sold to consumers by utilities and non-utility marketers across the country. We independently audit and validate the sources of this energy to ensure there is no double-counting of sales and that sellers meet high standards of trust in the claims they make about their products. In 2007, more than 15 million megawatt-hours of renewable energy were sold under the Green-e label. A spin off program of Green-e -- recently recast as Green-e Marketplace -- allows commercial entities (including Intel Corp., PepsiCo, Whole Foods, and some 55 other companies) to license the use of a Green-e logo on consumer products to certify that they purchase a substantial portion or all of their electricity from renewable sources. This is based on direct purchases from renewable projects in their geographic region and/or in the form of renewable energy certificates (RECs) that are market instruments representing environmental attributes but are not tied to the physical delivery of electrons. The new Green-e Climate program that will certify and verify the origin and veracity of carbon offsets such as those sold to consumers by marketers. The Green-e suite of programs essentially comprise a consumer protection brand, not unlike the Good Housekeeping Seal of Approval, that certifies green power, RECs and offsets as having met stringent standards of sourcing, additionality of resources and truth-in-advertising or marketing claims.