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- EIN 68-0408095
- (916) 444-4429
- 555 Capitol Mall Ste 1100 Sacramento CA 95814-4601 USA
- www.visitcalifornia.com
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Nonprofit Overview
Causes: Chambers of Commerce & Business Leagues
Mission: Visit california is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep california top-of-mind as a premier travel destination in the country.
Programs: California is the premier travel destination in the united states, attracting 269 million visitors in 2016. In 2016, the state's travel industry generated $126. 3 billion in revenue for state businesses, $10. 3 billion in local and state taxes and employed 1. 1 million californians. Visit california was established in 1998 as a coalition of travel industry interests with the objective of developing marketing programs that keep california top-of-mind as a premier travel destination.