Beauty Industry Fund For Consumer Protection

Programs: Founded in 2001, the beauty industry fund (bif) is an association comprised of manufacturers, distributors and salon owners with a mission to support and strengthen the professional beauty industry by eliminating product diversion. Bif enlists the help of ac nielsen/market decisions and provides members with detailed quarterly reports outlining the exact volume and price of diverted professional products that are being sold by mass retailers. When you become a member of bif, you will receive an extensive and detailed quarterly analysis directly from ac nielsen/market decisions. By providing in-depth product diversion information to the industry, bif is able to witness where their anti-diversion techniques are working and where they are falling short. With our extensive diversion data, we are able to inform the industry and public about just how serious this problem has become, and garner support for our efforts to stop this dangerous practice. Open letters to the industry appear frequently in major publications such as american salon and modern salon. These letters include recent bif efforts and also update readers with the latest diversion data. The beauty industry fund also sends letters to every mass retailer that sells diverted professional products. These letters remind retailers just how unethical this practice is, and inform them that the products they are selling are either counterfeit, old, tampered with, contain harmful bacteria or may have been obtained by unethical means. After receiving these letters, mass retailers can no longer claim they were "unaware".