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American River Recreation Association Inc

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Nonprofit Overview

Causes: Unknown

Mission: Promote eco-friendly transportation for visitors and residents of the coloma-lotus valley; also provide economic promotion and advertising for the businesses of the coloma-lotus valley.

Programs: Private river shuttle services supplied to reduce car trips and benefit air quality. 3,517 river users were shuttled over 132 days of service on 436 shuttle trips. A grant was received from the el dorado county air quality management district.

promote tourism and business in the coloma-lotus valley for 104 businesses by producing 20,000 printed guides to the area and hosting two websites highlighting local businesses and attractions for over 125,000 internet visitors.

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