Corporate Matching Gift Programs – More than $10 Billion Left on the Table Annually

December 7, 2012 at 10:30am

Corporate Matching Gift Programs Non-profits & Charities - Billions unused every year

With only a few more weeks before the end of 2012, we encourage people who will donate this year to take advantage of the billions of dollars in employer matching funds that get left on the table each year.

At least $10 billion in workplace matching funds go unclaimed each year; often, corporate employees do not even know about the opportunity for their employer to match their charitable gifts. In response, we’ve released the 2012 List of Top 100 Corporate Giving Programs.  People can look up their company to see if their donations will be matched.

“People can get their donations doubled in many cases by their employer,” said Perla Ni, CEO of GreatNonprofits.org.  “Matching donation programs are a big part of corporations’ social responsibility initiatives, but awareness of them is often shockingly low. As a result, billions of dollars that can go to deserving nonprofits, towards vital social programs, are never distributed.”

Employers typically match donations from their employees up to a certain dollar amount per employee per year.  All funds not utilized by employees by the end of the calendar year are never distributed to charities.

Workplace giving programs are responsible for about $5 billion in charitable giving each year, but greater awareness could lead to at least a tripling of that figure.GreatNonprofits’ list of companies offering matching funds includes some of the biggest names in American business–Ford, General Electric and Apple.

“We are encouraging charities to use our list below to see if any of their donors work at these companies and encourage their donors to make use of the opportunities to double their donations,” Ni said.

See our entire list of top corporate matching programs below.

Top Potential Annual Matching Corporate Donations

CompanyMaximum amount matchedGift ratioNumber of full time employeesTotal money potentially available
General Electric 50,000 1:1 301,000 15,050,000,000
Ford 30,000 3:1 164,000 4,920,000,000
IBM 10,000 1:1 433,362 4,333,620,000
AT&T 15,000 1:1 252,330 3,784,950,000
PepsiCo 10,000 1:1 297,000 2,970,000,000
Merck & Co. 30,000 1:1 86,000 2,580,000,000
Philip Morris International 30,000 1:1 78,100 2,343,000,000
Walt Disney 15,000 1:1 156,000 2,340,000,000
McDonald's 5,000 1:1 420,000 2,100,000,000
Occidental Petroleum 50,000 1:1 40,000 2,000,000,000
United Technologies Corp 10,000 1:1 199,900 1,999,000,000
Target Corp. 5,000 1:1 365,000 1,825,000,000
Wells Fargo 6,500 1:1 264,400 1,718,600,000
Pfizer 15,000 1:1 103,700 1,555,500,000
Mondelez International 15,000 1:1 100,000 1,500,000,000
Coca Cola 10,000 2:1 139,600 1,396,000,000
Bank of America 5,000 1:1 272,600 1,363,000,000
Emerson Electric Company 10,000 1:1 133,200 1,332,000,000
Berkshire Hathaway 5,000 1:1 260,000 1,300,000,000
Lockheed-Martin 10,000 1:1 123,000 1,230,000,000
Johnson & Johnson 10,000 2:1 117,900 1,179,000,000
Eli Lilly and Company 30,000 1:1 38,350 1,150,500,000
Verizon Communications 6,000 1:1 188,200 1,129,200,000
Microsoft 12,000 1:1 94,000 1,128,000,000
Dell 10,000 1:1 110,000 1,100,000,000
Norfolk Southern Corp. 35,000 1:1 30,709 1,074,815,000
Boeing 6,000 1:1 174,225 1,045,350,000
Intel 10,000 1:1 100,100 1,001,000,000
Home Depot 3,000 1:1 331,000 993,000,000
Costco 10,000 1:1 92,000 920,000,000
Boeing 6,000 1:1 174,225 1,045,350,000
Apple 10,000 1:1 72,800 728,000,000
Goldman Sachs 20,000 1:1 32,600 652,000,000
Proctor & Gamble 5,000 1:1 129,000 645,000,000
Google 12,000 1:1 53,546 642,552,000
Freeport-McMoRan 20,000 1:1 29,700 594,000,000
Bristol-Myers Squibb 20,000 1:1 28,000 560,000,000
Union Pacific Railroad 12,000 1:1 42,884 514,608,000
American Express 8,000 1:1 62,500 500,000,000
UnitedHealth Group 5,000 1:1 99,000 495,000,000
ConocoPhillips 15,000 1:1 29,800 447,000,000
Dow Chemical Company 10,000 1:1 43,203 432,030,000
Colgate-Palmolive Co. 10,000 1:1 39,200 392,000,000
Hewlett-Packard 1,000 1:1 349,600 349,600,000
Amgen 20,000 1:1 17,400 348,000,000
Texas Instruments 10,000 1:1 34,579 345,790,000
Metlife 5,000 1:1 66,000 330,000,000
Chevron 5,000 1:1 62,000 310,000,000
Caterpillar Inc 2,000 1:1 152,983 305,966,000
Altria 30,000 1:1 9,900 297,000,000
JP Morgan Chase 1,000 1:1 259,547 259,547,000
Baxter International 5,000 1:1 48,500 242,500,000
Morgan Stanley 4,000 .25:1 57,726 230,904,000
Starbucks 1,500 1:1 149,000 223,500,000
Allstate 5,000 .15:1 35,000 175,000,000
ExxonMobile 2,000 0:0 82,100 164,200,000
H.J. Heinz Company 5,000 1:1 32,500 162,500,000
Southern Company 5,000 1:1 26,112 130,560,000
Nike 2,500 1:1 44,000 110,000,000
Qualcomm 5,000 .5:1 21,200 106,000,000
Monsanto 5,000 1:1 20,600 103,000,000
Cisco Systems 1,000 1:1 66,639 66,639,000
Honeywell5001:1 132,000 66,000,000
U.S. Bancorp 1,000 1:1 62,529 62,529,000
Baker Hughes 1,000 1:1 57,700 57,700,000
Capital 1 2,000 1:1 27,826 55,652,000
Exelon 2,000 1:1 27,000 54,000,000
American Electric Power 2,500 1:1 18,712 46,780,000
Williams Companies 10,000 .5:1 3,913 39,130,000
Visa Inc. 5,000 1:1 7,500 37,500,000
Oracle3001:1 115,166 34,549,800
Time Warner 1,000 1:1 34,000 34,000,000
Mastercard Inc. 5,000 1:1 6,700 33,500,000
Abbott Laboritories 5,000 1:1 91,000 30,333,333
Apache Corp 5,000 1:1 5,299 26,495,000
Medtronic Inc.5001:1 45,000 22,500,000
3M Company2500:0 84,198 21,049,500
Raytheon2501:1 71,000 17,750,000
Bank of New York 2,000 1:1 8,700 17,400,000
eBay5001:1 27,770 13,885,000
LinkedIn 1,000 1:1 2,447 2,447,000
Devon Energy250 5,200 1,300,000
Accenture plc$- 257,001 -
Amazon$- 69,100 -
Andarko Petroleum Corp$- 4,400 -
Citigroup Inc$- 261,000 -
Comcast Corp.$- 126,000 -
CVS Caremark$- 202,000 -
DuPont$- 70,000 -
EMC Corporation$- 53,600 -
Facebook$- 4,331 -
FedEx$- 300,000 -
General Dynamics$- 91,200 -
Gilead Sciences$- 4,000 -
Haliburton$- 68,000 -
Lowe's$- 161,000 -
National Oilwell Varco$- 48,277 -
News Corp$- 48,000 -
Schlumberger$- 115,000 -
Simon Property Group$- 5,000 -
Union Parcel Service$- 398,300 -
Walgreens$- 176,000 -
Walmart$- 2,200,000 -

Nonprofits: How To Get Corporate Matching Gifts

Sometimes matching gifts lead to productive long-term relationships, but how do you get connected to a company with an exemplary matching program? And are your current donors taking full advantage of  any matching gift programs offered by their employers?

  • Do any of your donors work at these companies above? Are they taking full advantage of any matching gift programs offered by their employers? You can copy this list of companies (yes, go ahead!) Feel free to use it on your website and social media, or send an email. Let your members know that their donations could be doubled by their employer!
  • Urge your donors to check with their company’s HR department about starting a matching gifts program if one does not exist.
  • Take a look at company profiles on LinkedIn. Know any connections to executives that work there? Perhaps they could make an introduction.

Did we miss a company that you have had a great matching experience with? Do you have any tips to add to help nonprofits acquire matching gifts? Let us know in the comments!

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Trackbacks

  1. [...] of the top 100 corporate matching programs on GreatNonprofits. [...]

  2. [...] a good portion of the money set aside for corporate matching purposes is never put to use. Statistics show up to $10 billion in workplace funds are left untouched at the end of each [...]

  3. [...] giving programs has fallen from 41 percent in 2006 to 33 percent in 2012.  And an estimated $10 billion is left on the table every year because employees do not take advantage of company matching programs. So, for every dollar funneled [...]


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