March 11, 2015
What does science tell us about happiness?
What does it mean to be happy? This question has occupied humanity at least since we stumbled out the caves, yet it remains difficult to define. The Greek philosophers pondered happiness 2500 years ago, and it was enshrined in the United States Declaration of Independence in 1776 (history of happiness). Today, entire isles of bookstores are dedicated to the topic. We know through experience that some people are innately happier than others, and that some things promote happiness. But now the nature of happiness isn’t just for the philosophers to debate, it is now a hot area of scientific research. The psychological study of happiness is known as “positive psychology.” The neurologist call their inquiries into pleasure and happiness “hedonics.” (more…)
March 10, 2015
To help you field more reviews, GreatNonprofits is publishing this comprehensive Marketing and Social Media slide presentation. Use this resource to get on the list or spread the word of your nonprofit’s stories of impact. If you prefer word documents, check our slideshare account for this guide.
March 5, 2015
Little Kids Rock
It started in 1996 with one teacher in one classroom. Frustrated by lack of music education at his school, David Wish offered an afterschool guitar class and Little Kids Rock was born.
During the past 13 years, Little Kids Rock has donated more than 43,000 free instruments and provided music lessons to over 325,000 underprivileged kids in 12 states and Washington, D.C.
Fast-forward to 2014, when Little Kids Rock partnered with Berklee College of Music to launch a three-year roll out of “Amp Up NYC,” an expansion of Little Kids Rock’s Modern Band program. Its goal is to reach 60,000 kids in an additional 600 schools in New York City, the largest school district in the U.S. (more…)
March 4, 2015
This article was originally a post published by Cami Bird on LocalVox’s Blog. View the original post here.
One of the biggest concerns small businesses have when they start getting reviews online is that they have no control over them. Whether they are negative, positive, indifferent or flat-out incorrect, a small business owner can’t just take them down.
With 79% of consumers trusting online reviews as much as personal recommendations, that concern is quite valid.
But, just because you cannot control what is being written doesn’t mean you can’t control how your business is perceived online.
Don’t be afraid of a negative review; 68% of consumers trust reviews more when there are good and bad ones. People have differing opinions and rating scales. The fact of the matter is your business can never please 100% of your customers and people want to see that, otherwise your reviews seem fake.
Second, when you get a negative review, it’s not the end of the story. The ball is now in your court and you have the opportunity to act.
Responding to Negative Reviews
The key to responding to negative reviews is really just responding. There are ways to effectively respond, but not responding means you aren’t even trying to change your customer’s mind. You’ve worked hard for your business. Don’t let someone tarnish your integrity over something you can fix or reassess.
Additionally, you’ll want to respond quickly and with emotions set aside. This moves into effective responses. While having an ‘epic’ response to a bad review can take your story viral, it doesn’t do much for your actual customers.
3 Steps to Effective Review Responses
Breaking it down to the most basic parts of a response, these three steps keep things terse and on point with the customer’s concern.
1. Acknowledge Their Pain
Start your response by acknowledging your reviewer is upset and apologize for their bad experience.
You want to keep this as short and to the point as possible as to not give your upset customer something else to rage about. Don’t make excuses about their experience, just acknowledge it has happened and you regret it did.
2. Take the Conversation Offline
Before writing anymore in your response, end it by asking them to discuss the matter more in private. Not only does this take the chance of further negativity away from the public eye, but it shows that you care about each customer’s experience.
3. Resolve the Issue
Resolving the issue may not end in both parties walking away happy, but it does mean ending the conversation with an understanding.
After following the first two steps you have done more than what is expected to treat your customers well, even those that don’t want to be customer’s anymore.
If they contact you privately, discuss their experience and possibly offer them a discount (if feasible, but shouldn’t be the answer to every negative review) or ask for a second chance. Whether they take you up on the offer or not is irrelevant, the fact that you are addressing their concerns it what matters.
On Facebook and Google My Business you can respond to reviews, which is great for your search results and Page ‘Like’s, but, specifically on Facebook, sometimes you cannot actually see all the reviews.
Some people have certain privacy settings that allow only their Facebook friends to see what they have written, making it even more important to monitor and respond to the reviews you can on the network.
While Facebook will hopefully fix this issue soon, it would be wise to have the Contact Form app added to your Page for disgruntled customers to always be able to get in touch with you. Push for those who are not happy with their experience to contact you directly.
Don’t let digital word of mouth hurt your company by not speaking out! By giving your customers a chance to review you on Google and Facebook you not only get feedback on your business, but have the ability to influence how your company is perceived by prospective customers.
Take back some control of your reviews, first by monitoring for them and second by responding to every negative review, as well as occasionally positive and moderate ones.
March 3, 2015
In the dead of winter, who doesn’t daydream about the upcoming spring break or summer vacation? Did you ever consider planning an “alternative break,” donating your time and energy to a community needing help while having fun? To help inspire you we’ve come up with a list of ideas.
January 8, 2015
Creating a video for your nonprofit organization can be a daunting task. But the benefits of getting behind the camera, or in front of it, are worth it. “1.8 million words is the value of one minute of video,” according to Dr. James McQuivey of Forrester Research. Videos inspire people to get involved or donate to a cause. It is estimated that 100 million internet users watch online video everyday. If you’re ready to get started, here are some simple guidelines for creating a video narrative: (more…)
December 10, 2014
Christmas is just around the corner! This holiday season, why not “shop for good”? You probably spend a lot of time and energy looking for that perfect gift, so why not give a gift with a purpose? You’ll help a worthy cause and delight a loved one with a thoughtful gift!
November 7, 2014
(Click the image to get Free Printable Kindness Cards, a project of DoingGoodTogether.org)
Not all acts of kindness require planning and advanced notice. In fact, people all over the world are spreading kindness right now, instinctively, and often the small acts are the acts that are easy to do and easy to follow.
Doing Good Together, has put together these simple tips for targeted compassion. Use them today and for a list of other ideas, see the full article from Doing Good Together.