Filed under: New Research

The Importance of Third Party Endorsement in the Nonprofit Sector

Leave a Comment August 1, 2014

(Research from the Software Advice)

It’s been true in the for-profit sector that third party reviews and seals do make a difference.  Tim Ash and many professionals in the online space have spoken about the importance of using third party endorsements as a way to build online trust (see his article on ClickZ). Well, a slice of that information is brought forward by Software Advice, a company that provides research and reviews of donor management systems.  They recently published an article on the importance for charities to display seals on their websites and printed materials to show donors that they responsibly manage funds. 

Below are excerpts from that research.  A full article can be found here.


The Surprising Truth Behind Beneficiary Feedback

Leave a Comment July 15, 2014

Article written By Shuo Xie & Kris Sankaran

New research suggests that the feedback of nonprofit clients is less biased than many think.

In the business world, collecting user feedback has become a rule of thumb. It enables companies to improve products or services, and strengthen relationships with clients. The social sector also recognizes the importance of collecting and responding to client feedback, but critics cast doubt on its validity, citing “courtesy bias”—the tendency for people to give answers they think the asker wants to hear. (more…)

What We’ve Got in Store for You, Nonprofits!

Leave a Comment June 13, 2014

You’ve been wondering, what has GreatNonprofits done for me lately?  We’ve listened to what you’ve wanted, and here are the details about our latest release’s new features! (more…)

Act Now! Your Opinion Can Shape Corporate Giving

Leave a Comment January 30, 2014


GreatNonprofits, in collaboration with America’s Charities, invites you to participate in the Snapshot 2014 survey. Your participation in this survey will provide valuable insights into how nonprofits work with companies and their employees to build strong partnerships, and how nonprofits demonstrate impact from the contributions they receive.

Your input is vital to Snapshot 2014.  The findings will be published by America’s Charities and shared with corporate funders in April 2014.  We will also provide you with a copy of the report.  To participate in this short, 15-minute survey, click this link:

Please complete the survey by February 7, 2014.  Your responses will be kept anonymous and will only be used in an aggregated format.  Thank you for your help and contribution to this important topic. (more…)

Truist Integrates GreatNonprofit User Reviews into CSR Platforms

Leave a Comment January 7, 2014

Here at GreatNonprofits, we believe in allowing people to find, review and openly share information as the best way to find the right nonprofits to support.  Our goal is to make it easy for people to share knowledge so that other people can benefit from it. With this in mind, we recently entered into a data sharing agreement with Truist, a leading provider of corporate social responsibility and philanthropy services. Truist helps companies manage their employee giving, matching, and volunteering programs. Over the coming months, Truist will be incorporating our user reviews into their various products so their users can leverage this information to make decisions about their charitable giving. (more…)

The Surprising Science of How To Be Happy By Spending Money

Leave a Comment August 23, 2013

You can also read this article here on LinkedIn!

Dan is on his way to work and pulls up to the coffeehouse down the street from his office. He orders a latte and a scone, pays $5, and leaves. Amy is standing behind him in line. It’s the birthday of the intern in her office, and while Amy doesn’t really know her that well, she buys a $5 gift card for her intern.

Dan and Amy both spent $5 this morning. Logically, they should feel relatively equal from an emotional standpoint after having just spent the same amount of money, but studies have shown that Amy feels happier and, in fact, wealthier than Dan does. The reason for this difference? Dan spent the $5 on himself, while Amy spent it on someone else. Studies show that when you give, whether you give randomly to a stranger or donating to a charity, it boosts both your happiness and your feeling of wealth.

Elizabeth Dunn and Michael Norton’s book Happy Money: The Science of Smarter Spendingexplains why this simple good deed can be such a powerful mood booster. In one experiment people randomly received an envelope containing $5 that asked them to spend it on themselves and gave others one containing $5 that asked them to spend it on a gift for someone else or donation to charity. At the end of the day, those who spent money on others were measurably happier than those who spent money on themselves.

Another experiment gave people an envelope containing $1 and randomly assigned them to either keep the money, give the money back to the experimenter, or give the money to a charity. Following the same logic as Dan and Amy, those who gave the money back and gave the money to a charity should have felt equally poor – but instead, those who gave to charity felt significantly wealthier than those who gave the money back, and just as wealthy as those who got to keep their $1. Giving money away makes us feel wealthy.

“It is in spending oneself that one becomes rich,” said Sarah Bernhardt.

Want to feel happy today? Spend some money on others today – pick up a coffee for your intern, give a gift to someone, or make a donation to a nonprofit! You’ll get the rush of natural happiness.

Follow Perla Ni, GreatNonprofits founder and CEO, on LinkedIn!


Successful Charities Spend More, Study Shows

Leave a Comment May 3, 2013

Donors to charities are often advised to give to an organization only if the money goes directly to program expenses, rather than to administrative ones. We want to feel like our money is directly cleaning up a waterway, tutoring kids after school or feeding the homeless, not going toward admin costs.

But do the most effective groups actually spend less on administrative costs? A new study points to just the opposite. The analysis uses data compiled by GiveWell. The group ranked nonprofits using criteria such as impact and cost-effective activities. The nonprofits that the group would recommend ended up spending more on administrative costs on average than those that the group would not recommend.


Top 10 Volunteer Opportunities in Atlanta

Comments (5) September 5, 2012

Want to volunteer or intern at a great Atlanta non-profit? Whether you’re new to Atlanta and want to learn about the city’s charities, trying to change up your routine with some local charity work, or just want to volunteer or intern at a neighborhood non-profit, everyone knows that the best way to find the right place for you is from the people who’ve been there!

Here’s a list of volunteers’ and interns’ favorite Atlanta charities. Every non-profit on this list earned has an overall score of 4 or greater out of 5 on, and must have been reviewed by at least 10 volunteers. If your favorite Atlanta non-profit or volunteer gig is missing, find it on, write a positive review, and show your co-volunteers how to start adding reviews and get it on the list! (more…)

Do Nothing About Me Without Me

Leave a Comment May 23, 2012

When you make a purchase online, or grab a meal at a new restaurant, it’s likely that you think about writing a review; either positive or negative. Writing and reading reviews online has become a practice pervasive in our everyday lives as consumers. Why not use this model to also assess the efficacy of social welfare programs? GreatNonprofits CEO Perla Ni seeks to address this question in a recent article published in the Stanford Social Innovation Review. (more…)

GreatNonprofits is the place to find trustworthy nonprofits. »

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