Filed under: Fundraising
March 7, 2014
The Social Impact Statement – piloted by GreatNonprofits and the Pittsburgh Foundation provides transparency to donors and a direct link between their gift and the positive change affected in the community.
It’s a fact we face daily in the nonprofit sector: philanthropy has been relatively stagnant for years. Giving has only been growing at two percent, year over year.
What’s the cause of this lack of real growth and more importantly, how can we change it? There is a definite lack of tools in the sector for connecting donors to their direct impact. Donors want to know the on-the-ground difference that their money is making. Foundations, and their grantees, face a difficult task in communicating this impact to donors. And while overall philanthropy is sluggish, community-based giving is growing. So we know that donors want that kind of local connection—they want to know how their dollars are changing their communities.
Keeping this in mind, GreatNonprofits is developing tools for community foundations and nonprofits to show donors their direct 2 social impact. This past year, GreatNonprofits piloted one of those tools – the Social Impact Statement with the Pittsburgh Foundation. The goal was to test the theory that awareness about the direct impact of one’s giving should positively influence future charitable giving. The Social Impact Statement provides transparency to donors—a direct link between their gift and the positive change it affected in their community.
Together, we provided highly personalized email statements to about 17,000 donors. Each donor received specific information about what impact each of their donations had, photos, reviews and recommendations for other, similar local nonprofits. We reached out to each nonprofit to provide an accurate picture for each donor. We wanted to know, what does a $50 dollar donation go to, for example. Each donation was linked with a specific action taken by the nonprofit.
“The Social Impact Statement can solve a critical need in the nonprofit sector to engage donors…by providing valuable information on how donations made a difference” - Perla Ni, CEO of GreatNonprofits
The Nonprofit of the future is going to need to be able to connect the dots for their donors and the Social Impact Statement is the way to help the sector move toward emotionally engaged giving.
For instance, a $50 donation to Network of Hope provided one week’s worth of food, purchased at the Greater Pittsburgh Community Food Bank, to supply the Braddock Men’s Recovery Home.
What did we learn? Donors loved it! The emails had an open rate of nearly fifty percent and nearly fifty percent of respondents gave the statement a 10/10 rating. Plus, by using an algorithm based on actual donation patterns, the statement generated recommendations of 3 additional nonprofits per donor. Of the full list, we were able to generate recommendations for all but 27 donors. We heard that donors were excited to see their personal impact. Making the donation impact digestible to donors can lead to more donors giving more money, while rewarding the most high-impact community nonprofits.
The nonprofit of the future is going to need to be able to connect these dots for their donors and the Social Impact Statement is one way to help the sector continue to move in this direction of increased transparency and emotionally-engaged community giving.
Click here to read more on the Social Impact Statement
What do you think? Is this something that your foundation would be interested in using to communicate to donors? To learn more about getting involved, contact Perla Ni at email@example.com!
January 30, 2014
Guidestar – our partner – has declared February the month of February Nonprofit Love (we concur!). To help nonprofits, Guidestar is launching a series of webinars that are coming up in February. Both of these webinars are topics we at GreatNonprofits care about – transparency and feedback. And, we’re speaking at one of the events. So please, come one, come all. Register for the events below. Collectively, we can’t wait to have you.
Impact Call: Expanding the Definition of Transparency
GuideStar led the first revolution in nonprofit transparency by posting IRS Forms 990 online nearly two decades ago. That resulted in greater accountability in nonprofit practice and greater transparency in compensation, program effectiveness, and giving across the sector. Now GuideStar is helping to lead a second revolution. GuideStar’s Impact Call is a revolutionary idea: to proactively provide results in real-time to constituents and begin a systematic dialogue that encourages data-driven decision-making across the sector. Event details:
Monday, February 24, 2014 11:00 am Pacific Standard Time
Using Online Reviews to Showcase Your Impact
Think about the last time you bought something online. Did you look at Amazon or Google reviews first? Did you use Yelp to find a great local restaurant or TripAdvisor to coordinate your last adventure? If you are like millions of people online, you did. And it makes sense: you are trying to get past “marketing speak” to look at what *real* people have to say about a particular product, service, or company.
Well now that same 360 feedback is available exclusively to the nonprofit world through –GreatNonprofits.org. GreatNonprofits is the largest online review site exclusively for nonprofits. In this webinar you’ll learn how to claim your profile, how to invite reviews, how to manage reviews to best showcase your impact and improve your programs. Also in attendance will be JustGive, a GreatNonprofits users and 2013 Top-Rated Nonprofit. You’ll learn how JustGive leverages GreatNonprofits the importance of online reviews to the donation process. Event details:
Thursday, February 27, 2014 10:00 am Pacific Standard Time
About our partnerships. GreatNonprofits partners with organizations like GuideStar and JustGive too syndicate nonprofit reviews. That way we are sharing nonprofit stories of impact more broadly that just among our user base. Our goal is to help nonprofits grow their causes by sharing stories of impact. To learn more about our partnership opportunities, click here.
January 30, 2014
The World Of Corporate Giving Has Changed
Did you know that:
- Less than 6% of the $320 Billion that is donated annually to North American charities is done online.
- Less than 5% of that amount comes from corporations.
- 70% of employees are not engaged in their jobs – and 25% are actively disengaged.
These are all statistics that Benevity, a software social enterprise that helps companies engage their customers and employees through giving back, hopes to change. And they highlight issues that corporate social good efforts, like employee giving and volunteering programs, are evolving to address. “Doing well by doing” good is more than just a tagline; it’s a business imperative. The good news is that an increasing number of companies are doing more – they’re part of a significant shift towards integrating support for causes into their operations.
The Focus of Workplace Giving Has Shifted to Engagement
Employees care deeply about giving back, and their expectations of companies are greater than ever. People overwhelmingly want companies to give back and support causes: 90% of Americans expect companies to support important issues, and only 7% believe that corporations should only worry about the bottom line.
To better address the increasing expectations of employees that their employers’ help them support causes that they care about and to tap into peoples’ passion for causes to create stronger connections, companies are shifting the focus of their workplace giving programs from pure fundraising to engagement.
When the goal is engagement, workplace giving looks a little different than traditional workplace giving initiatives from yester-year. Programs are successful when they’re built around choices (who, where and how to give), provide year-round opportunities to give, harness corporate matching budgets, introduce new ways to get people involved and interacting to support causes and reduce unnecessary administrative and transactional costs. The result is programs with higher participation rates, greater engagement, lower administrative and transactional costs and, ultimately, greater impacts – for companies, the causes their programs support, and the world as a whole.
How You Can Tap In To Corporate Giving – Meet Benevity and the Benevity Causes Portal
Benevity helps companies and charities focus on what matters – programs, mission and making an impact. By providing simple, empowering ways to donate online, we help companies engage more of their customers and employees through giving back. Benevity’s clients, which include some of the most well-known brands and businesses in the world, use its technology to power engaging giving programs, enable real-time matching offers, give ‘dollars for doers’ volunteering rewards, and garner support for corporate causes through featured campaigns.
In turn, this same platform makes it easier and more cost effective for nonprofits to get funds by taking care of the receipt issuing and other processing transactions for the nonprofit and by connecting nonprofits directly with people who care about their causes.
The Benevity Causes Portal is the nonprofit side of the Benevity platform, where nonprofits that are registered charities can provide Benevity corporate clients and their users with up-to-date information about their nonprofit efforts and programs. In addition, nonprofits can access reporting on donations. Getting started is simple: just visit causes.benevity.org and follow the steps to get started and tap into the new world of corporate giving.
Excited to Work Together
At Benevity we’re excited about the changes happening in Workplace Giving. We’re excited that a rapidly growing number of companies want to create engaging giving programs that connect with people and Do More Good. And we’re excited about working with causes like those nonprofits on GreatNonprofits.org to change the landscape for the better. It is our goal to help you achieve your social mission by making it easier for you to receive more funds more efficiently.
January 3, 2014
Think about the last time you bought something online. Did you look at Amazon or Google reviews first? Did you use Yelp to find a great local restaurant? Did you use TripAdvisor to help coordinate your last adventure? Or go to CitySearch to find a hotel?
November 20, 2013
By Craig Newmark: contributing writer and founder of Craigslist.
Hey, I’ve teamed up with CrowdRise and the Huffington Post to host a Holiday Challenge over on CrowdRise to help nonprofits raise a lot of money this season.
As they say – here’s how it’s going down.
The Holiday Challenge will work similar to the #VetsChallenge that I sponsored over the summer, but this time, any charity is able to sign up. Over $200,000 will be given to nonprofits throughout the challenge. Last year over $1,000,000.00 was raised for charities.
November 20, 2013
The enormity of the human tragedy and pain caused by Typhoon Haiyan is splashed across every news site and TV. As we think about how we can help, there are several lessons we’ve learned from Hurricane Katrina, the South Asian Tsunami and the Haiti earthquake to remember. (more…)
November 20, 2013
So the day we’ve all been waiting for is here! #GivingTuesday – a national movement and brainchild of the 92nd Street Y– The idea is to create a daylong national effort to help charities raise money online during the holiday season – and right on the heals of Cyber Monday and Black Friday. We’ve been preparing for months. But what do you do when the day is here? Here are tips depending on who you are!
November 20, 2013
By contributing writer Amanda Howard, and Brad Jamison, contributing writer and founder of Good Citizen,
Christmas time is often called “the most wonderful time of the year” and I couldn’t agree more. I LOVE Christmas – the traditions, time with family and friends, gift giving, cooking, eating, singing holiday favorites, church on Christmas Eve and more.
Now, there is another side of this time of year that has gotten a bit out of control – the commercial side. Now, don’t get me wrong, I am not opposed to the commercial side of the holidays. I love giving gifts to those I love – I get a thrill out of finding just the right thing, big or small, and presenting it to them. But, I do think it has gone too far, as the hope and joy seem to have been replaced by greed and selfishness.
November 20, 2013
It’s been our privilege to serve you this year. We want to see you succeed – inspire and inform more supporters and use feedback to have great impact. Below are some highlights from this past year and what is to come in 2014. Thank you for using GreatNonprofits!
November 19, 2013
Pine trees. Gilded glass ornaments. Big gold boxes wrapped with shiny red ribbons. The image of the holidays we have is one of people cozying up next to the fireplace stockings in their knitted reindeer sweaters with a plate of gingerbread cookies in one hand and a present in the other.
For most of us, our biggest worry is whether to buy the green scarf or the blue scarf for our mother-in-law, or which Lego kit was the one our son wanted. Yet for many others, presents are the last thing on their minds this holiday season – they’re just thinking about how to last the winter months with enough food and warm clothing.