Understand that IC's approach is different than a traditional one - do your research!!! Their goal was to increase awareness of the issue - job done. Russell admits that the issues are very complex and absolutely encourages the audience to look into this for themselves - this film was nine years in the making. If you do your homework, they explain how they work and where the $$ goes. DO YOUR RESEARCH. Thoroughly. And think about that fact that they've gotten *****80 million+ viewers****** to pay attention to an issue about which they'd had little or no knowledge or concern until they say what IC produced. I'd say that's pretty priceless.