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ACTERRA: Action for a Healthy Planet
September 11, 2011

Fantastic organization. Their Green@Home home energy audit was fantastic for my family- extremely professional engagement, easy and powerful opportunities for us to reduce our footprint on the earth and save money. We've also done several Acterra community service days at their open space preserves-- these were fantastic opportunities for my kids to learn about our local ecosystem and invasive species.

The Great!

I've personally experienced the results of this organization in...

Green@Home home energy audit and stewardship programs for my kids

Ways to make it better...

If I had to make changes to this organization, I would...

Improve their marketing for broader community awareness and participation.

MY ROLE:
Client Served & I participated in several Acterra programs.

ACTERRA: Action for a Healthy Planet
April 30, 2009

Founded on the original Earth Day, Acterra has led with innovative local solutions to the toughest environmental challenges for two generations. Its first wave of successes created many of the most successful models of land restoration and sustainable business practices (recycling, EH&S, etc), which have been imported and adapted by many regions across the country. Its new wave of programs is focused on the hardest issue of our time: social engineering at the local level to accomplish rapid, meaningful carbon reductions across broad communities through natural social channels (churches, schools, neighborhoods, workplaces) and behavioral models (peer support, pressure, incremental commitment, etc). Its Green@Home, ActerraGreen, and related educational programs have proven their effectiveness and cost-effectiveness and are now being ramped up by many of the cities and organizations in the Bay Area!

The Great!

I've personally experienced the results of this organization in...

Hundreds of homes that have undergone the free energy audit with immediate energy (and $) savings. In a dozen schools that have participated in the online community tools to reduce carbon footprints with tremendous results. In the multiple open space preserves and watersheds that have benefited from Acterra's innovative volunteer-based restoration.

Ways to make it better...

If I had to make changes to this organization, I would...

Aggressively expand its fundraising and awareness efforts to get the word out and the funding in.

More feedback

What I've enjoyed the most about my experience with this nonprofit is...

The constant sense of empowerment, that each of us is part of the solution. That each of us can make a real difference. That community matters. And "if it ain't fun, it don't get done!"

The kinds of staff and volunteers that I met were...

Professional, caring, fun. They often have real technical and/or scientific skills that they bring to the restoration, education, or carbon reduction activities.

If this organization had 10 million bucks, it could...

Scale its current efforts to directly enable 10,000 people to reduce their carbon footprint by 10% to 100,000 people. This, in turn, would be a dramatic, region-wide success model that could be adapted and exported to other regions quickly and cheaply.

Ways to make it better...

Acterra had more funding and volunteers to scale its carbon reduction programs more aggressively. They're proven, and they're cost-effective.

In my opinion, the biggest challenges facing this organization are...

Inadequate funding to scale the carbon reduction programs as quickly as our civilization needs them.

One thing I'd also say is that...

The leadership is outstanding and the financial management is incredibly tight (88% of all funds go to shovel-ready operating programs).

When was your last experience with this nonprofit?

2009

MY ROLE:
Board Member & I helped expand the organization's programs to reduce 10,000 people's carbon footprints by at least 10%.