Great Old Broads is one of a kind: effective, empowering, and fun. They give a voice to the older, impassioned, experienced, wise female, and thus fill an important niche in the environmental and wilderness movement. In a time of large environmental organizations caving to corporate money (see The Nation, March 4, 2010 The Wrong Kind of Green), Great Old Broads remains staunchly independent, grassroots, and true to their mission of protecting wild places. Their campaigns to combat abuse from off-road vehicles and overgrazing on public lands have led to more responsible management plans protecting our public lands for future generations. Their many activities to engage people in both national and local issues are always imaginative, collaborative, non-confrontational, and great fun. As the name suggests, all is done with a sense of humor, and a constant eye towards protecting our pristine public lands for future generations.