September 10, 2013
When I first heard about PCI Media I was intrigued and inspired by their mission but wondered if soap operas could really bring about social change. Several years ago, I was honored to become a board member, and have the opportunity to work closely with our outstanding staff. I have come to really understand the power of our work and see the impact we are making on the lives of millions throughout the world. Soap operas are only a part of a complex change process we use that enables people to change their lives. Not only are we changing the lives of the people who come in connect with our programs but also (and perhaps more importantly) we leave behind the skills for them to apply what they learn to solve new issues in their communities.
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When was your last experience with this nonprofit?
MY ROLE:Board Member