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LIFELINE ANIMAL PROJECT INC
August 11, 2013

Lifeline Animal Project is run by individuals with a high sense of self importance who outwardly market a false narrative about their expertise but lack true industry experience and connections within the industry. For example, on their webpage "About Lifeline Animal Project" they write "Our nationally recognized shelter evaluation team provides assessments and consultations at animal care and control shelters across the country...." yet numerous industry experts could not offer positive commentary about Lifeline and its executive director, Rebecca Guinn, while still others have never heard of Rebecca or her organization. Of those that do know Rebecca, a common theme emerged about her lack of competence - not one TRUE industry expert would offer anything positive to say about Rebecca. Their communications director, Karen Hirsch, also received criticism for her lack of professionalism with many citing that she attempts to use her "sexuality" (i.e. exposing much cleavage) to make up for her lack of knowledge. This has created a resentment towards her and eroded any of her credibility.

Ways to make it better...

If I had to make changes to this organization, I would...

have an in-depth investigative report performed on the executive and her credentials to expose what so many in the industry already know that she and her organization are not qualified to do what they are doing and has managed to publish a website using superfluous adjectives describing her work and her organization that simply are false.

More feedback

How does this organization compare with others in the same sector?

Badly

How much of an impact do you think this organization has?

A little

Will you recommend this organization to others?

No

When was your last experience with this nonprofit?

2013

MY ROLE:
Professional with expertise in this field