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LAKE CHAMPLAIN INTERNATIONAL (LCI)
July 10, 2013

I have known of the Lake Champlain International (LCI) Fishing Derby for some time now. However, I was unaware of what LCI was really all about until earlier this year when I had the opportunity to speak with Eric LaMontagne, Outreach Coordinator. After several meetings, we decided that the Vermont Beef Industry Council (VBIC) and LCI should partner up to grow a new marketing and promotional opportunity to leverage limited financial resources while promoting two great proteins...fish and beef, a surf and turf theme. The VBIC jumped on board to sponsor the LCI Fishing Derby that occurs on Father’s Day weekend. I am glad that we did!
The three-day event was organized, fueled by volunteers, great family fun, and I believe, successful.

As executive director, I challenged our board of directors to invest producer Check-Off dollars in the LCI Fishing Derby for the great exposure to an audience who already were hearty beef consumers. There was another reason to leverage Check-Off dollars. With time and education, we are able to demonstrate “cause and effect.” The VT Cattle Industry has, for well over a decade, made huge gains in collaborating with other industry partners like LCI to change management practices in an effort to restore our largest body of water, Lake Champlain to a pristine and livable lake for all to enjoy.

Vermont farmers are excellent stewards of the land and are working very hard to be responsible stewards of Lake Champlain and other lakes, ponds and streams because they recognize that water is non-renewable. We know today that there are many other sources of pollution to our water systems including towns, municipalities, the private sector and industries.


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2013

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